As a business owner, you’re likely aware of the positive effects that advertising can have on your sales. You have a great product or service to offer, but what use is that if no one knows about it? Without getting word about your business out there, the amount that your
Obviously, there is something not quite right when a mere 38% of the 86% of B2B companies say that their content marketing strategy is actually effective. Even more unnerving is the fact that only 21% of those very companies have been able to track a proper ROI. Clearly, in the
If you have been constantly thinking about starting your Search Engine Optimization – SEO campaign lately, then it is likely that you have numerous concerns. Your major concern would be “where to start”. Or, you might know where to begin, but are not sure about the steps that follow.
Still unclear about the role of a UI designer? Well, don’t worry, you are not alone. For most of the people, the role of a UI designer still remains totally confusing or unclear. When you Google the phrase “UI designer”, you might find yourself more confused than ever before.
In this digital era, users just do not stumble upon your website. Instead, they look out for information, products or services they need. This makes Internet a great channel to reach out to users today, with a whopping 50% penetration from the global audience. To make your business visible to
Want to reap the maximum from your PPC campaigns? Well, then it is important for you to carry out an effective PPC audit. In PPC auditing, the PPC accounts should be audited to identify potential opportunities and get specific recommendations that help you to keep your PPC accounts moving towards
Every “Lead Generation” is equal to a drop of water in an Ocean. From times unknown, we are aware how our market leads directly impact the sustainability of our Business. “Lead Generation” are nothing but the prospective clients that we earn through Marketing. We, also being a part of the
For those of you who are still thinking what is social media marketing (SMM), we would want to tell you one thing. You are not alone. While social media marketing has picked up phenomenally over the past few years, there are still many marketers who are yet to tap this.
Search engine optimization and advancing a site or page’s rank on Google are complex topics, to be sure. More than a few people have been perplexed by the sudden and often inexplicable changes they experience in their SEO metrics. These include sudden drop or rise in their page’s rank, the
Today, 80% of online content utilizes visuals in one form (infographic) or the other to engage a wider audience. What is an Infographic? An infographic does a lot more than educate and inform; it’s a great way for marketers to capture viewer’s interest through intelligent data visualization that eliminates heavy
Want to get more from your existing traffic? Then Conversion Rate optimization (CRO) can be the solution that you are looking for. So, what is conversion rate optimization? Most of the marketing teams today are designed to drive more traffic towards the website. This will then be converted to leads
