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Instagram and Facebook are two social media marketing platforms that share a common ownership but these two social platforms are distinctly unique. While the average user may have personal preferences, marketers need to grasp the differences between Instagram and Facebook to effectively leverage them for their business objectives.
Instagram vs Facebook involves various aspects such as:
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To gain a comprehensive understanding, let’s delve into these areas.
Both Instagram and Facebook have garnered significant popularity among users, with 14.6% favouring Instagram and 14.5% favouring Facebook, according to Hootsuite. It comes as no surprise considering the pivotal role these platforms have played in the social media landscape for the past decade.
Things To Know: It’s crucial to recognise that Instagram and Facebook were developed with distinct objectives within different environments. Understanding their origins is vital before delving into their present-day disparities.
Here’s a brief overview: Although both platforms emerged a few years apart, Instagram was launched during the mobile-first era, following the market saturation of iPhones. It entered a transformed social media landscape, shaped by Facebook’s rise to prominence and the subsequent shift in our relationship with online platforms.
In general, you don’t need to base your platform choice solely on user location when deciding between Instagram vs Facebook for business.
However, it’s advisable to double-check the specific country or region you’re targeting for your marketing efforts. It’s worth noting that there may be some variations in social media usage patterns among individuals.
Learn More: Top 7 Tips on Creative Social Media Marketing
As a marketer, understanding the level of engagement on Instagram and Facebook is crucial to assessing the effectiveness of your social media strategy.
Types of engagement: For Instagram, the key engagements that hold importance for the algorithm include:
On the other hand, Facebook’s algorithm focuses on the following engagements:
While tracking the number of engagements is valuable, it’s also helpful to have benchmarks for comparison. Hootsuite, a social scheduling and reporting platform, analysed social media posts to determine average engagement benchmarks for organic Facebook and Instagram posts.
Here are some average engagement benchmarks for Facebook:
For Instagram, the average engagement rate benchmarks are as follows:
It’s important to note that Instagram tends to have higher average engagement rates compared to Facebook. This highlights the need to consider the platform-specific engagement dynamics and use social media marketing strategies for Facebook and Instagram in different ways.
In the past year, users spent an average of 11.7 hours per month on Instagram. However, when it comes to Facebook, the time spent by users is even more significant. On average, users spend 19.7 hours per month on this platform.
What To Do?
Keep in mind that these figures represent the average time spent per user, which means there is ample opportunity for you to engage your audience. The key is to ensure you’re promoting and sharing the right content from your brand’s profile to make the most of this extended exposure.
When it comes to social media marketing, people have various reasons for opening them. It could be out of habit, curiosity or even necessity.
Understanding what your audience is seeking when they log into Facebook or Instagram can help you create more appealing content based on existing data.
Here’s what Facebook users typically look for on the platform:
On Facebook, most people use the platform to connect with friends and family. As a business, it’s important to ensure that your business page doesn’t come across as overly promotional. Instead, aim for a conversational tone to engage with your audience.
And here’s what Instagram users tend to look for on the platform:
Instagram is increasingly being used by people to research brands and products. This presents an opportunity to showcase product reviews, customer testimonials and visually appealing content such as photos and videos to attract and engage your audience.
Know All About the Content-Type:
One significant distinction between Instagram vs Facebook is the content format. Instagram posts require a photo or video, while Facebook allows for a variety of content types, including text-only posts, link sharing and more. Let’s take a closer look at the types of content you can share on each platform.
Instagram: Instagram is primarily focused on photo and video content. Consider using carousel posts to share multiple pictures at once and boost engagement. Instagram Stories are ephemeral posts that appear at the top of the feed. They can feature videos or pictures and generate high levels of engagement.
What To Do?
Engage with your audience in real time through Instagram Live. This feature enables you to host Q&A sessions, product announcements and other interactive experiences. Create Instagram Reels; they have the potential to reach a wide audience.
Facebook: Share posts with text, photos, videos and links on your Facebook profile feed through status updates. Set up Facebook events to promote in-person or virtual programs, allowing followers to see and RSVP. Like Instagram Live, Facebook Live lets you broadcast and engage with your audience in real-time.
What To Do?
Although Facebook is less visually focused than Instagram, it still accommodates photos and videos. Don’t hesitate to share brand photos, product visuals and behind-the-scenes content on this platform.
By leveraging the specific content options on each platform, you can optimize your presence on Instagram and Facebook to effectively engage with your audience.
Learn More: Ultimate Guide to SEO Content Creation!
It’s important to note that businesses from any industry can create profiles and build a following on Instagram or Facebook. However, certain industries may find better success on one platform over the other.
Industries on Instagram: Instagram is particularly well-suited for industries that align with its visual content format, direct customer connections and the influence of social media influencers.
Some industries that thrive on Instagram include:
Industries on Facebook: Certain industries find success in growing organic followings and fostering engagement on Facebook and through social media marketing due to its features and demographic reach.
Here are a few industries where Facebook performs well:
While these industries tend to perform well on Instagram or Facebook based on their respective strengths, it’s essential to evaluate your specific business goals and target audience to determine the most suitable platform for your marketing efforts.
When it comes to Instagram vs Facebook for business, businesses of any type can establish a following on Instagram and Facebook. This is primarily due to the nature of the platforms, which facilitate live videos, direct communication and exchanges between accounts.
One business type that should have a presence on both Facebook and Instagram is e-commerce. Both platforms support direct sales and have proven to be highly effective. However, according to reports from marketers, Instagram tends to yield the highest return on investment (ROI) when it comes to selling products.
When it comes to advertising on Instagram and Facebook, it’s important to have a separate social media marketing strategy from your organic approach.
However, the two strategies should complement each other. As you grow and gain insights about your organic audience, you can better target your advertising efforts on either platform.
Here are the various types of Instagram ads available:
Now let’s look at the different ad types on Facebook:
By utilizing these ad formats, you can effectively reach and engage your target audience on both Instagram and Facebook, maximizing the impact of your advertising campaigns.
Considering that most individuals are active on multiple social media platforms, it’s likely that even if you prioritize Facebook over Instagram or experience greater success on one platform than the other, you will still be able to reach a significant portion of your target audience to some degree.
What To Do?
The great news is that you don’t have to make a definitive choice between the two. Instead, leverage the differences outlined earlier to develop distinct strategies for each platform.
This way, you can optimize your time and content on both Instagram and Facebook, ensuring that you maximize your reach and engagement across both platforms. Embracing both Instagram and Facebook will allow you to connect with a wider audience and reap the benefits offered by each platform.