Harnessing the Potential of Keyword Search Volume for SEO Success

Understanding keyword search volume is crucial for effective search engine optimization (SEO) and driving targeted organic traffic to your website. Keyword search volume refers to the number of times a particular keyword or phrase is searched for within a given period.

By analysing keyword search volume, businesses and website owners can gain valuable insights into the popularity and demand for specific keywords in their industry.

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Significance Of Keyword Search Volume

Keyword search volume serves as a valuable metric in SEO, helping businesses identify the keywords that have the potential to attract a significant amount of organic traffic. It provides insights into user behaviour, indicating the topics and queries that are trending or highly sought after by the target audience.

By leveraging keyword search volume data, businesses can:

• Optimise their website content
• Create targeted marketing campaigns
• Ranking higher in search engine results.

In this blog, we will delve deeper into the concept of keyword search volume and explore its significance in driving organic traffic. We will discuss various strategies and keyword research tools that can be employed to identify high-volume keywords, analyse user intent and effectively incorporate them into your SEO efforts.

By the end, you will have a comprehensive understanding of keyword search volume and the actionable steps to capitalise on this valuable SEO metric.

So, let’s dive into the world of keyword search volume and unlock the potential to attract the right audience and enhance your online visibility.

Learn More: Beginner’s Guide to Organic Keywords and SEO

Role of Keyword Search Volume in SEO

Understanding keyword search volume on Google is essential for optimising your website, running effective pay-per-click (PPC) campaigns and driving organic search engine traffic. Keyword search volume is the average number of times a specific keyword is searched within a time frame.

By analysing keyword search volume, you can gain insights into the popularity and competitiveness of keywords, helping you target the most relevant and high-traffic keywords for your marketing efforts.

Whether you are building a new website, conducting keyword research using a free keyword research tool or aiming to drive web traffic, understanding keyword search volume is crucial.

So, let’s dive into the world of keyword search volume and learn how to utilise this valuable metric to enhance your SEO and PPC efforts, step by step.

Learn More: What Is Focus Keyword?

Difference Between Seasonal and Evergreen Keywords

The search volume for keywords can exhibit different patterns, either remaining consistent throughout the year or fluctuating seasonally.

• Evergreen keywords are those that maintain a steady search volume regardless of the time of year. They are consistently searched for, irrespective of the month or season. Examples of evergreen keywords include queries like “How do I change my oil” or “How much does a haircut cost.” These keywords tend to have a relatively stable search volume throughout the year.
• In contrast, seasonal keywords are time-sensitive and experience fluctuations in search volume based on specific periods or events. For instance, keywords like “holiday gift ideas” are more likely to be searched for leading up to the holiday season. The search volume for such keywords typically increases as the holidays’ approach and then decreases afterwards.

What To Know?

It is essential to consider these potential seasonal fluctuations in search volume when analysing and evaluating keywords. Understanding whether a keyword is evergreen or seasonal can help you make informed decisions about incorporating them into your content strategy.

What To Do?

Recognise the seasonal nature of certain keywords to plan your content and marketing efforts accordingly. Consider the dynamics of search volume fluctuations to make strategic decisions about targeting keywords that align with your business objectives.

Techniques to Find Relevant Keywords: Best Free Keyword Research Tools

To assess the search volume of a specific keyword, you can utilise the following tools:

• Keyword Overview tool: Simply input the keyword, and the tool will provide you with a quick overview of its regional and global search volume. This snapshot enables you to gauge the keyword’s popularity in terms of search frequency.

  The tool reveals the keywords driving the highest amount of traffic to their websites, along with their corresponding monthly search volumes. This data allows you to understand the search volume associated with those keywords.

• Keyword Gap tool: It identifies keywords that your competitors are ranking for, but your website isn’t. It also provides the monthly search volume for each of these keywords, enabling you to uncover potential opportunities for optimization.

• Google Trends: It is a free tool provided by Google that showcases the popularity of a keyword over time. All you need to do is input the keyword or phrase you wish to investigate. Once entered, you will be presented with a line chart displaying the keyword’s interest over time.

  You can gain valuable insights into the search volume and popularity of specific keywords over time. This information can help you understand seasonal trends, identify geographic preferences and make informed decisions.

• Google Keyword Planner: It is a complimentary tool offered by Google that can assist you in your keyword research endeavours. You can simply open the tool and locate the option “Go to Keyword Planner.” Then, you need to navigate to the keyword planner and switch to expert mode.

  Upon entering the expert mode, you will find a link to the Keyword Planner on the main menu page. This specific tool can aid in identifying relevant keywords and understanding their potential impact on your SEO and advertising efforts.

• Keyword Sheeter: It is a keyword research tool that employs a distinct approach by utilising data from thousands of Google autocomplete suggestions. Visit the Keyword Sheeter website and enter the keywords you are interested in, then click on the “Sheet keywords” button and the tool will generate a list of keyword suggestions.

  The tool offers paid report options for more comprehensive information. You can choose from a range of potential keywords.

What are the Different Ways of Finding Local Search Volume?

When it comes to finding local search volume, there are several tools you can utilise.

Here’s a breakdown of how you can find local search volumes using different methods:

• Position Tracking: If you opt for Position Tracking to set up your ad campaign, you have the flexibility to specify the ZIP code or location for tracking purposes at a national, regional or local level.

  What To Do?

  • Enter the city you want to target and ensure that the drop-down menu indicates “local.”
  • Add a list of keywords you currently rank for or the keywords you aspire to rank for.
  • The tool will display the search volume for those keywords on a local level.

• PPC Keyword Tool: The PPC Keyword Tool offers multiple ways to add keywords.

  What To Do?

  • Manual entry
  • Import from a CSV, XLSX, or TXT file
  • Once you choose a suitable source and proceed, you’ll be prompted to confirm the keywords you wish to add
  • Narrow down the location by specifying the city. After completing the setup, the tool will provide you with the local search volume metrics for the entered keywords.

• Google Ads Keyword Planner: To explore local search volume for keywords, you can utilise Google Ads Keyword Planner. Here’s how you can access this feature within your Google Ads account:

  What To Do?

  • Click on the “Tools and Settings” option present on the top right of your screen
  • Select “Keyword Planner.”
  • Enter the keywords to search
  • Click on the currently selected location, such as “United Kingdom,” and make sure to save your settings.
  • Finally, click on “Get Results” to view the average monthly local searches for the specified location.

By following these steps, you’ll be able to access local search volume data using Google Ads Keyword Planner.

Learn More: Top 15 Killer Local SEO Tips

How Keyword Search Volumes and Your SEO Strategy are Interlinked?

Now that you have a good understanding of keyword search volume and how to find it for keywords, it’s time to incorporate this knowledge into your SEO strategy. Researching and analyzing search volume can be made easier with the help of various keyword research tools.

Here are some of our recommended stools:

• Keyword Magic Tool
• Keyword Overview
• Position Tracking Tool
• Keyword Gap
• Organic Research

By utilizing these tools, you can gather valuable data to inform your SEO decisions and make informed choices. Remember that SEO is an ongoing process and it’s important to regularly revisit and reassess your keywords.

Search engine algorithms continually evolve, and the SEO landscape is always changing. To stay competitive, regularly check the performance of your keywords and adjust as needed.

By staying proactive and keeping up with the latest trends, you can ensure that your SEO strategy remains effective and aligned with your goals.

Conclusion

To conclude, a deep understanding of keyword search volume is vital for the development of a successful SEO strategy. It enables businesses to make well-informed decisions regarding the selection of keywords, leading to enhanced organic traffic and improved search engine rankings.

Throughout this blog, we have explored various effective methods of obtaining search volume data such as leveraging tools like Google Trends and Google Keyword Planner. These tools provide valuable insights into keyword popularity and competitiveness, enabling businesses to pinpoint the most relevant and impactful keywords to target.

However, it’s important to remember that search volume should not be the sole determining factor when choosing keywords. Other considerations also be considered includes:

• Search intent
• Competition level
• Relevance to the target audience

Striking the right balance between high search volume and reasonable keyword difficulty is crucial for optimizing search engine performance.

Important Things to Keep in Mind:

• Regularly evaluate and update your keyword strategy
• Consistently assessing keyword performance
• Adapting your strategy accordingly to outpace competitors
• Ensure that your content remains pertinent and visible to your intended audience
• Integrate keyword search volume into your SEO strategy

By leveraging the power of data and employing appropriate tools, businesses can make well-grounded decisions, attract targeted organic traffic and ultimately achieve their desired goals in the ever-evolving digital landscape.