Effective Marketing Techniques that Deliver Results 

Marketing tactics are actions and initiatives aimed at accomplishing marketing goals. They encompass the execution of your marketing strategy to achieve success. The selection of appropriate marketing tactics relies on marketing objectives, budget, target audience and geographical reach.

As you explore the following 16 proven marketing tactics, bear these considerations in mind:

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Maximise Promotion for Your Content

Are you actively publishing blog articles, creating YouTube videos, or recording podcasts as part of your marketing campaigns? While producing high-quality content is important, distributing it effectively to your target audience is equally vital, if not more challenging.

• Content distribution can take various forms, such as:
• Social media sharing
• Forum postings in relevant communities
• Inclusion in email newsletters
• Sending to industry influencers
• Running targeted ads

However, it’s important to recognise that not all content carries the same value or relevance. When reaching out to influencers or investing in ads, prioritise content that provides the most value to them and aligns with your business goals.

Furthermore, focus your efforts on platforms that align with your business strategy. This could be Twitter, LinkedIn, niche forums, Instagram, Pinterest, or others.

The beauty of content distribution is that you can repeatedly share your content on social media and run ads to maximise its reach and impact.

For more effective marketing tips and strategies, continue reading and stay tuned for valuable insights.

Learn More: Building a Content Marketing Strategy

Repurpose and Extend the Reach of Your Content

Taking advantage of different content formats can significantly enhance your reach and engagement. Repurposing your blog posts into videos and vice versa is a strategy we frequently employ.

For instance, our video on YouTube SEO has amassed over 200k views. Additionally, we published the same content as an article, generating approximately 1.4K monthly organic search clicks.

By utilising both formats, we effectively secure two positions in the search engine results page (SERP).

Concerned about the resources required for video production? Don’t worry! You can apply the same concept by repurposing articles into engaging social media posts.

Keep Your Content Fresh with Regular Updates

Ensuring the freshness of your articles is crucial for maintaining search engine visibility and meeting the needs of certain search queries. This is evident from the following search results:

A significant number of top-ranking pages were refreshed in the initial weeks of 2021.

Therefore, if you observe a decline in organic traffic to specific articles, it could indicate the need to update and rejuvenate them, allowing you to regain your positions in the SERP.

Refreshing content is a vital component of our blog growth strategy, and it should be an integral part of yours as well. As illustrated, we have already updated approximately one-third of our articles:

This strategy often leads to a noticeable increase in organic traffic, as demonstrated by the spikes observed in the following chart for one of our posts:

By prioritising content freshness and regularly revisiting and updating your articles, you can enhance their relevance, improve search engine rankings, and attract increased organic traffic to your website.

Optimise Your Content for Google Discover

Google Discover, a recently introduced feed that curates content based on user interests, has opened new opportunities for content optimization. To ensure your content performs well on Google Discover, there are a few key strategies to employ:

• Prioritise a mobile-friendly website to enhance user experience.
• Incorporate unique and high-quality images that captivate and engage users.
• Align your content and meta tags effectively, ensuring they accurately represent the topic and intent of the article.
• Focus on improving your expertise, authoritativeness, and trustworthiness (E-A-T) to establish credibility with both users and search engines.

Even if your website may not receive substantial traffic from Google Discover, implementing these optimisation techniques will likely have a positive impact on your overall SEO efforts in the long term.

By keeping these factors in mind and optimizing your content accordingly, you can increase the visibility and relevance of your articles in Google Discover, while also improving your website’s overall search engine optimization.

Achieve High Rankings in Organic Search for Valuable Keywords

Our marketing strategy revolves around utilising SEO to rank for valuable keywords and driving over a million clicks to our website from Google each month.

Determining the value of a keyword is based on two key factors:

a) Traffic potential

Typically, monthly search volume serves as a useful indicator, which can be assessed using Ahrefs Keywords Explorer. However, it’s important to delve deeper and consider the estimated monthly organic traffic to the top-ranking page. This provides a more accurate estimate of the traffic you can expect by achieving the top ranking, accounting for additional keywords the page ranks for.

b) Business potential

Business potential refers to the value of a topic to your specific business. It is essential to focus on topics that align with your business objectives, as there is little point in creating content that holds no value for your organisation.

By focusing on valuable keywords and aligning content with your business goals, you can optimise your content marketing strategy for success.

Prioritise Features Snippets for Top Rankings

Featured snippets are informative excerpts that often appear at the top of Google’s search results, offering direct answers to search queries by extracting relevant content from high-ranking pages.

One significant advantage of featured snippets is that they provide a shortcut to the top position. You could be ranked at position #7 for a keyword one day and swiftly leap to position #1 if Google deems your content suitable for the featured snippet.

Identifying featured snippet opportunities is effortless with the help of the Organic Keywords report. By filtering for keywords that trigger featured snippets, where you already hold a top 10 ranking but do not currently occupy the snippet, you can discover potential optimisation possibilities.

Optimising for featured snippets can be intricate, but the key is aligning your content with the existing snippet content.

For instance, consider the current snippet for the keyword “backlinks,” which presents a definition. This signifies what most searchers are seeking. By offering a superior definition of “backlinks” on our page, we can enhance our chances of claiming that coveted snippet position.

By strategically optimising your content to align with featured snippets, you can increase visibility, attract more organic traffic, and establish your website as a reliable source of information in search engine results.

Enhance Rankings through Regular Internal Link Updates

Internal links refer to the hyperlinks within a website that connects one page to another page on the same domain.

Optimising your internal links is a highly valuable yet often overlooked opportunity in SEO. By strategically directing relevant internal links to important pages, you can potentially elevate their rankings for two key reasons:

• Enhances page-level authority: Google’s PageRank algorithm evaluates the “authority” of a webpage based on its internal and external backlinks. By increasing the number of internal links pointing to a page, its authority and credibility in the eyes of Google can be strengthened.
• Improves relevance: Incorporating relevant anchor texts for internal links assists Google in comprehending the subject matter of your page, leading to more accurate ranking placements.

Establishing interconnectedness between relevant pages on your website not only benefits your visitors by facilitating seamless navigation but also contributes to your overall SEO endeavours.

By optimising your internal linking structure and ensuring that relevant pages are connected through strategic internal links, you can enhance the authority, relevance and overall visibility of your web pages in search engine rankings.

Utilise the Middlemen Method to Boost Link Equity to Key Pages

Establishing links directly to your crucial “money” pages can often pose challenges. However, an effective workaround called the Middleman method has emerged as one of the most successful link-building techniques.

The concept behind this method is straightforward:

• Develop compelling and relevant linkbait content.
• Incorporate contextual internal links from that page to your money pages.

By employing this approach, you can attract links to your linkbait content and subsequently channel the link equity to your money pages through internal linking.

The Middleman method serves as a valuable strategy to indirectly build links to your important pages, enhancing their visibility and authority in search engine rankings.

Monitor and Respond to HARO Requests Effectively

HARO, short for Help A Reporter Out, offers a valuable opportunity for individuals to serve as information sources for journalists, bloggers, and writers seeking insights for their projects.

By signing up for the HARO email feed and monitoring requests within your relevant category, you can swiftly respond with valuable information whenever suitable opportunities arise.

This technique proves advantageous for both link-building and PR purposes, particularly during the initial stages of a project. The focus lies on your credentials and the value you provide, rather than solely on your website or its content.

Based on my experience with HARO, here are a few helpful tips:

• Verify the publication’s authority and avoid those overly dependent on HARO.
• Be selective and respond only to requests where you can genuinely provide exceptional information.
• Prioritise prompt responses since many others are monitoring the same niche.
• Consider involving colleagues who possess greater expertise to contribute to the responses.
• Adhere to the requested format provided by the author without deviating from it.

By following these guidelines, you can effectively utilise HARO as a means to secure quality backlinks, enhance your brand’s visibility, and establish yourself as a valuable source of information in your respective industry.

Build Authority and Generate Links through Newsjacking

Newsjacking is a proactive PR strategy that involves swiftly offering valuable insights to the media regarding current events. It necessitates actively monitoring relevant happenings in the world and pitching your expert contribution to news outlets before they release their content.

Unlike the previous HARO approach, newsjacking requires a proactive approach to stay abreast of developments in your industry or niche. By promptly offering your expertise and insights, you can position yourself as a valuable source of information for media outlets, enhancing your brand’s visibility and reputation.

Learn More: What is a PR Agency?

11th H2: Select Relevant Publications for Guest Posting Opportunities

Guest posting involves creating and publishing content on external websites, serving three primary objectives:

• Establish credibility: By contributing valuable content to reputable websites in your niche, you can enhance your credibility and authority within the industry.
• Drive referral traffic: Guest posting allows you to tap into the existing audience of the host website, directing interested readers back to your website, thus increasing referral traffic.
• Rank for competitive keywords: If you’re still in the process of establishing authority in your niche, ranking for highly competitive keywords on your website may be challenging.

  Guest posting provides an opportunity to pitch and publish content related to those competitive keywords on influential websites within your industry. While you may not own the content, achieving all three guest posting objectives simultaneously outweighs the effort invested.

By strategically leveraging guest posting opportunities, you can bolster your credibility, attract targeted referral traffic, and indirectly improve your chances of ranking for competitive keywords, ultimately contributing to your overall online presence and business success.

Implement Effective Email Drip Campaigns

• It’s widely recognised that building your email marketing lists early on is crucial. However, once you have your lists established, what’s the next step? While sending regular emails is important, one often overlooked tactic is implementing drip campaigns.
• Drip campaigns refer to a sequence of emails that are automatically triggered at predetermined intervals or in response to specific user actions that you track.
• By utilising drip campaigns, you can deliver a well-planned and strategic series of emails that cater to your subscribers’ needs and preferences.
• This approach allows you to engage with your audience in a more targeted and personalised manner, nurturing relationships and guiding them through the customer journey.

Harness the Potential of Affordable and Untapped Marketing Channels

While running ads on Google and Facebook is widely known and effective, it’s essential to recognise that not every audience exclusively uses these saturated platforms. By exploring alternative channels, you can acquire customers at a lower cost.

Consider focusing on channels that are specific to your locality, alternative search engines, or even lesser-known global advertising platforms such as Quora or Brave Ads. I have personally advertised on both of these platforms and witnessed exceptional performance surpassing that of Google and Facebook Ads.

Engage in Sponsorships to Expand Your Reach

A significant portion of our marketing budget is allocated to sponsoring podcasts, events and newsletters, as these avenues play a crucial role in our brand-building efforts.

By investing in sponsorships, we prioritise the establishment and enhancement of our brand presence. While it may not directly result in immediate sales, consistently reaching our target audience with a captivating message can yield remarkable outcomes.

Depending on our product, positioning, and audience, we have the flexibility to choose between modern and more traditional sponsorship approaches. We observe that esteemed brands like HSBC strategically display their logo on airport jet bridges, while Omega logos grace the timekeepers at sports events.

Learn More: How Marketers Are Spending Their Money in 2023

Establish an Affiliate Program to Drive Sales

An affiliate program offers individuals the opportunity to earn commissions by referring new customers to your business. This incentivises them to recommend your products to their friends, acquaintances, and audience.

Before embarking on an affiliate program, consider the following:

• Offer a remarkable product: It’s important to have a high-quality product that affiliates can genuinely believe in, as recommending something they don’t personally endorse can have negative consequences in the long term.
• Assess competitor programs: Take a look at your competitors’ affiliate programs to gauge their competitiveness and determine if it’s worthwhile to compete with them.
• Calculate the numbers: Striking a balance between profitability and reasonable commissions is crucial. Ensure that the commission structure motivates affiliates while aligning with your business’s financial objectives.

At Traffic Radius, we decided to discontinue our small and exclusive affiliate program years ago. As an industry-leading SEO tool, we found that word-of-mouth recommendations occur naturally without monetary incentives.

While creating an affiliate program can generate early exposure for your business, it requires careful consideration. Adjusting commission rates or discontinuing the program can have unintended consequences down the line. Make informed decisions to maximise the potential of your affiliate program.

Increase Distinctiveness with Brand Codes

A brand code refers to consistent elements used in your communications to establish a distinctive identity.

While logos and visual styles are common, they alone may not be sufficient to truly stand out in the minds of your target audience.

To create a lasting impression, strategically select 3-5 brand codes or distinctive assets, and incorporate them consistently across your communication channels.

At Traffic Radius, in addition to our logo and the colour blue, we have two additional brand codes: a custom font and our bearded guy mascot accompanied by a corgi.

When choosing your brand codes, let your creativity flow. It could be unique emojis, gifs, taglines, or even a distinctive advertising style, as demonstrated by Mastercard’s memorable “Priceless” campaigns.

The key is to associate your brand with something memorable and use it consistently to enhance recognition and establish a distinct identity.

Concluding Thoughts

Marketing tactics revolve around your product, price, place, and promotion, collectively known as the marketing mix or 4 Ps of marketing.

While many tactics mentioned above primarily focus on promotion, it’s crucial to remember that creating products that meet your audience’s needs and optimising pricing for profitability is equally important.

To build a successful marketing strategy, don’t neglect any of the Ps. Conduct thorough market research, develop a solid marketing strategy based on the findings, and then prioritise all four elements.

If you’re looking for more marketing strategies and tactics examples or need assistance in understanding the difference between marketing tactics and strategy, consider reaching out to Traffic Radius, a company well-versed in optimising marketing efforts for businesses.

Take your marketing to the next level with effective strategies and tactical implementation. Contact Traffic Radius today to enhance your marketing performance.

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