Why Every Enterprise Needs an SEO Audit: Maximising the Online Potential of Your Business

Enterprise SEO is the practice of optimising large and complex websites for search engines to improve their online visibility, attract more organic traffic and increase revenue. It involves applying advanced SEO strategies and tactics to address the unique challenges of managing and optimising websites with hundreds or thousands of pages, complex architecture and multiple stakeholders.

Why Enterprise SEO is Important?

Enterprise SEO is an essential component for the success of large businesses in the current digital environment. It is a specialised version of conventional SEO, which considers the intricate structure and operations of enterprise websites. You can carry out enterprise SEO using SEO Tools that are free to access.

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Key Benefits:

• Helps boost organic traffic
• Helps enhance brand recognition
• Helps achieve business objectives

This blog examines the complexities of enterprise SEO and the role of SEO audit. Furthermore, we will break down the auditing procedure, focusing on the top 10 key performance indicators that significantly impact the overall health of a website.

What Is Enterprise SEO and What Makes It Important For Your Website?

If you are planning on getting an SEO Audit, it is important that you understand what the process entails and how it can benefit your business in the long run.
An SEO audit is a process of evaluating your website’s search engine optimization to identify any issues that could be holding your website back from ranking higher on search engine results pages.

What Does It Include?

• Examining the website’s content and technical setup
• Assessing user experience and backlinks
• Determining areas that need improvement
• Creating a list of actionable recommendations to improve the website’s SEO

Learn More: Why Do You Need SEO Services

How Does Enterprise SEO Help?

Enterprise SEO is a customised approach to optimising large business websites for search engines, aimed at enhancing brand presence, rankings and organic traffic. The primary areas of emphasis include:

• Website Architecture
• Content Quality
• Backlink Analysis
• Various Technical Elements

To create a successful enterprise SEO strategy, a targeted approach is essential to drive relevant traffic and increase brand recognition.

Do You Want To Perform An Enterprise SEO Audit?

The initial step towards enhancing a business’s digital presence is to conduct an SEO audit, which evaluates a website’s SEO performance by analysing its structure and content and identifying foundational issues. You can use a variety of free SEO Tools to perform a comprehensive evaluation and detection.

This type of audit is more extensive than a standard SEO audit, as it takes into account the unique structure and processes of an enterprise website. A thorough enterprise SEO audit can provide valuable insights into a business’s digital performance, aiding in the creation of an effective SEO strategy.

Are you Considering Auditing the SEO For Your Enterprise Website?

Large enterprises face unique challenges and require specialised expertise when it comes to devising and executing local and national SEO strategies. An enterprise SEO audit provides a comprehensive view of a website’s online visibility and search rankings, offering valuable insights for developing successful optimisation strategies that align with business objectives.

To help you further, here is a list of the top 10 essential pointers for conducting an enterprise SEO Audit-
Conducting an SEO audit for large websites can be a challenging and time-consuming process that can take several days or weeks to complete. To make this process simpler and ensure a comprehensive analysis, ten essential elements must be included in every enterprise SEO audit:

Analysis of Keywords: Keywords are critical in attracting targeted traffic and improving search engine visibility. The relevance of the keywords to the business’s products and services, competition and search volume is evaluated during an enterprise SEO audit.

What To Do?

Use effective keyword usage along with using free SEO audit tools instead of keyword stuffing or relying on low-traffic and generalised keywords.

Find the Keyword Search Intent: Understanding the purpose of every search query is crucial to align content with the needs and interests of the target audience. Keyword search intent can be informational, navigational, transactional, or commercial, and it must match the content on the web pages.

What To Do?
Analyse the search queries that direct traffic to a business’s web pages.

Include Page Headings: Page headings are HTML elements that structure web content and help search engines understand the page’s content and hierarchy.

What To Do?
Make sure you are using proper heading tags, ranging from H1 to H6 to improve the readability.

Perform Page Indexing: The fundamental aspect of an enterprise SEO strategy is page indexing, which determines whether a page is discoverable by search engines and users. If a page is not indexed, it will not appear in search engine results pages (SERPs), making it invisible to potential customers.

What To Do?
Use FREE SEO Audit Tools to assess page indexing and identify underlying issues. By ensuring that all pages are correctly indexed, enterprises can improve their visibility, reach a wider audience, and drive more organic traffic.

Do a Search Appearance Analysis: Search appearance refers to how a website is presented in SERPs and it is important to optimise it for user engagement and search engine rankings.

What To Do?
Evaluate the search appearance based on the length and relevance of meta titles and descriptions and structured data.

Focus on Content Quality: High-quality content is critical to achieving a strong online presence for an enterprise website. Search engines prioritise informative and engaging content and penalise sites with low-quality or duplicate content.

What To Do?
Evaluate the content based on readability, originality and accuracy.

Improve Page Speed: Page load speed is a powerful metric of user experience and a critical factor in SEO. A delay of just 1-3 seconds can result in a 32% increase in bounce.

What To Do?
Evaluate the page speed based on the server response time, time to first byte, caching, network and device performance.

Do a Backlink Analysis: A website’s backlink profile comprises inbound links that direct traffic towards it. The quality and quantity of these backlinks significantly impact its search engine rankings.

What To Do?
For SEO audit, analyse the strength of a website’s backlink profile, which is calculated based on the quality of inbound links, the website traffic and user engagement.

Is your website mobile-friendly: Mobile-friendly design is crucial for ranking well in SERPs as Google primarily crawls and indexes the mobile version of a website.

What To Do?
Evaluate the mobile-friendliness of your website based on how well your website’s mobile version is optimised for speed and user experience and how it adapts to different mobile devices.

Conduct a Competitor Analysis: By identifying key players in a specific industry and analysing their tactics, businesses can gain valuable insights into what works well and what to steer clear of.

What To Do?
Scrutinise various aspects of your website such as website structure, content, backlinks and other optimisation efforts.

What are the Benefits of an SEO Audit?

Improved Website Traffic

An SEO audit helps you to identify the gaps in your website’s SEO strategy and provides you with actionable recommendations that will help you to improve your website’s search engine visibility. By implementing these recommendations, you can expect to see an increase in your website’s traffic.

Better User Experience

An SEO audit helps you to identify any technical issues on your website that may be impacting your user experience. By fixing these issues, you can improve your website’s user experience and keep your visitors engaged.

Competitive Advantage

An SEO audit helps you to understand how your website is performing compared to your competitors. By identifying the areas where your competitors are doing better, you can create a strategy to improve your website’s SEO and gain a competitive advantage.

Learn More: Why Technical SEO is Important with its Aspects?

Increased Revenue

By improving your website’s search engine visibility, you can attract more visitors to your website, which can lead to increased revenue. With an SEO audit, you can identify the areas of your website that need improvement and create a strategy to improve your website’s SEO, which can help you to increase your revenue.

Do you want a Free SEO Audit Report? Traffic Radius is well-versed in working with large businesses. We possess the expertise to make the most of an enterprise SEO audit.

Our team of specialists is proficient in evaluating intricate websites, recognizing opportunities for enhancement and executing tactics to increase search engine rankings and generate more organic traffic.

To conduct a ‘My SEO Audit,’ get in touch with us today.