Enhance Your Return on Advertising Spend (ROAS) with Geofencing Marketing
Geofencing serves as a marketing strategy that identifies potential leads by their geographical location. The remarkable aspect of geofencing marketing…
Geofencing serves as a marketing strategy that identifies potential leads by their geographical location. The remarkable aspect of geofencing marketing…
Understanding SEO Outsourcing SEO outsourcing involves enlisting the assistance of a specialised agency or freelance professional to execute and potentially…
Have you ever wondered about the dynamic realm of online marketing? Join me on a journey as we explore this…
Are you aiming to expand your presence on Snapchat? With Instagram and Facebook dominating the social media marketing landscape, Snapchat…
Did you know that there are a staggering 2.9 billion monthly active users on Facebook? It’s an incredible opportunity for…
Are you planning to build and implement new B2B digital marketing strategies for your pharmaceutical business? There are certain things…
In the summer of 2020, LEGO® introduced an innovative product called Braille Bricks by LEGO® through a well-executed marketing campaign….
Decoding CPA Marketing CPA marketing, also known as cost-per-action marketing, is an affiliate-based commission model that rewards partners when their…
Effectively delivering your marketing message to your intended audience can be challenging amidst the overwhelming online clutter. The constant barrage…
What is the most popular search term on Google in 2023? This year, the global search leader on Google is…
The year 2023 holds great promise for eCommerce, with innovation set to redefine how we shop online. From personalised shopping…
A strong social media campaign is essential for your brand’s success. Not only does it boost brand awareness and customer…
Are you struggling to understand why your website’s organic search traffic has dropped suddenly in the past few months? Though…
Are you considering website migration your website but concerned about its impact on performance and search rankings? Website migrations can…
In contrast to traditional marketing methods that aim to interrupt a customer’s experience, inbound marketing focuses on attracting customers with…
On-Page Strategies for Local SEO Across Multiple Cities If you’ve optimised your website for local SEO in your main city…
Local business directories also referred to as a local business listing directory, is an online platform that displays businesses according…
B2B companies heavily rely on SEO as a customer acquisition channel. Robust organic visibility throughout the buying cycle can accelerate…
Expanding your business to an international audience requires in-depth knowledge of your target markets and expertise in international SEO. However,…
As the internet continues to connect people and businesses around the world, it’s more important than ever to ensure that…
What is Dwell Time in SEO? Dwell time, the amount of time a user spends on a webpage after clicking…
LCP or Largest Contentful Paint, is a crucial metric in measuring page speed. It measures the time it takes for…
Most of us use these terms interchangeably and believe that there’s absolutely no difference between the two. But the fact is these terms are not the same and there is a difference. And if you want to implement these concepts successfully, you ought to know the difference in great detail.
All web developers and managers have been there-those moments of frustration when you have built your website and put in countless hours on the design but face a significant problem. This problem is the page speed of your site. Have you found yourself in a situation whereby your page speed
There was this friend of mine who tried to impress that special someone, and did everything he possibly could except taking her out to her favorite restaurant. Dumb yeah? Well, when it comes to the latest SEO techniques, missing out on semantic search is very similar.
301 redirects are often known to confuse your customers, stirring-up a debate on the best practices of SEO. So, today, we will clarify what a 301 redirect is, when (and why) should you be using this and how to set it up. When you move from one location to another,
You have heard about canonical URL in various SEO related articles. But what exactly is a canonical URL? Let’s explore. Do have two or more pages on your website that are strikingly similar, even identical, in terms of content? This leads to a variety of confusion when it comes to
What Is Off-Page SEO? Off-page SEO is the process of making your brand’s presence known in the online world using a host of techniques after your website has been created. That is, it’s the sum of the efforts that you put after you have written the content and added the
Tried Long-Form Blog Post, yet were unsuccessful in generating more traffic to your web page? Here are a few essentials of a long-form blog post that is sure to fetch you better results: 1. Keyword Research: Your first step should be to focus on the keywords that would contribute to
Are you looking for some SEO hacks that are worth implementing? Well, then you are at the right place. Anyone who is planning to make the most out of SEO will always be on a constant look out for some quick harmless hacks. We are also no exception to this
SEO audits are important to determine site issues or scope of improvement. But, is your approach right, are you updated with right SEO audit techniques? SEO Audits Can Be Sub-Divided into Two Major Elements 1. Content Audits 2. Technical Audits There is a checklist which falls under these two major
Is homepage SEO really necessary? If it is, do you have the right understanding and approach towards it? Keep reading to find out whether or not homepage SEO drives traffic to your website! What is your ultimate purpose, what do you want to achieve using SEO? If it is to
At the heart of any SEO project lies the step of keyword research. You might have come across various articles about targeting the right keywords including long tail keywords. When one looks at examples of long tail keywords, it seems counter intuitive to think that they drive a lot of