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Local business directories also referred to as a local business listing directory, is an online platform that displays businesses according to their location.
These local business listings generally provide the following information:
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Local business listings refer to any online mention of a company’s NAP (name, address, phone number) information. Citation building, which involves listing this information on various online directories, can provide significant benefits for local SEO. Obtaining citations from authoritative websites can improve your online visibility and offer the following benefits:
If you want to add your business to local listing directories, there are two options available to you.
What To Do?
Once you’ve picked your location and updated your NAP information, the Listing Management tool will push the changes to all connected directories and inform you of any issues or duplicate listings. You can also review and manage all your listings in the list of directories provided.
You can track your hyperlocal rankings with the Heatmap feature and analyse the sentiment of your reviews to respond to them directly from the tool.
Learn More: Local SEO – Why Do they Matter?
Below is a list of local business listing directories that allow you to submit your business listing online. While using a local citation tool is quicker and easier, you can manually submit your business to different directories if you prefer. However, keep in mind that you will need to repeat the process for each directory.
To help prioritise your submissions, we provide two metrics:
It is recommended that you start with the following directories that have higher authority scores and more organic search traffic as these sites are generally more trustworthy and attract more users.
Google Business Profile: Google Business Profile is a vital local business listing directory with an Authority Score of 100 and an average monthly Organic Search Traffic of 4.5 billion. It is a free tool offered by Google that allows businesses to manage their online presence across various Google products such as Google Maps and Google Search.
Your Google Business Profile displays important information such as a business address, business hours, business category and reviews, making it essential to ensure your information is accurate and up to date.
Facebook: Facebook is a widely used platform where you can create and manage your business’s local listing. You can create a Facebook Business Page for free, which serves as a microsite for your business and allows you to engage with your customers more effectively.
LinkedIn: With an Authority Score of 100 and Organic Search Traffic of 302.1M, LinkedIn is the largest social media platform that caters to business professionals. Creating a LinkedIn Company Page, which is free of cost, can serve as an excellent source for generating leads and identifying partnership opportunities.
Apple Maps: Apple Maps, although not as widely used as Google Maps, still has a significant user base of millions of users each month and is the default GPS app on iOS devices. Local businesses can create or claim their Apple Maps listing for free to ensure the accuracy of their NAP details.
Tripadvisor: With an Authority Score of 100 and an Organic Search Traffic of 235.5M, Tripadvisor is the world’s biggest travel platform, making it an excellent platform for businesses in the hospitality industry. By listing your hotel, restaurant, holiday rental, or similar business on Tripadvisor, you can connect with millions of travellers who visit the site each month. The best part is that adding or claiming your business is entirely free.
Yelp: With an Authority Score of 100 and 214.1M organic search traffic, Yelp is a top platform where users can leave reviews and make recommendations about local businesses. It’s important to claim or update your business listing on Yelp to ensure that potential customers have accurate information about your business.
Foursquare: With an Authority Score of 90 and 55.3 million monthly organic search traffic, Foursquare is a highly popular location discovery application that users frequently employ to locate nearby businesses. Businesses can claim their listings on the platform at no cost.
Houzz: Houzz is a well-known online community that specialises in home renovation and design. It is a great platform to find interior designers, decorators and landscapers. The website has an Authority Score of 81 and receives 10.8 million organic search traffic.
Better Business Bureau: The Better Business Bureau (BBB) is a platform that aids consumers in locating trustworthy businesses. Registering a listing on the site is free, however, accreditation requires payment.
The Business Journals: The online business directory of The Business Journals media platform features local business news from over 40 U.S. cities. Its authority score is 67 and organic search traffic is 1.2M.
We trust that this compilation of directories and platforms helps determine the most significant ones for your business. If you choose to manually list your business, you can begin now.
If you prefer, Traffic Radius can assist you in managing your listings across multiple platforms, responding to Google reviews and tracking their performance. Get in touch with us today to know more about our services.
Local SEO is a marketing approach that aims to enhance your company’s online presence and attract more local customers. With most people turning to search engines, such as Google, to find nearby businesses, the goal of local SEO is to ensure that your business appears at the top of search engine results pages (SERPs) when someone searches for a product or service you offer in your local area.
The objective of local SEO is to improve your business:
This is accomplished through a range of techniques, including website optimization, creating local business listings and managing your online reputation.
Local business listings and directories are digital directories that display businesses in a specific geographic area. Google My Business, Yelp and Yellow Pages are a few examples of local business listings and directories. These directories allow businesses to create a profile that includes:
Local business listings and directories play a crucial role in local SEO, as they provide valuable backlinks to your website, ultimately improving your website’s ranking on SERPs. Furthermore, these directories offer a platform for customers to leave reviews and ratings, which can contribute to your business’s reputation and credibility.
Local business listings and directories are essential for the following reasons:
To effectively create and manage your local business listings and directories, following some best practices is essential.
Here are some tips to consider:
If you find managing your local SEO to be too challenging, consider hiring a local SEO service to assist you. These services can help you optimize your website, manage your business listings and directories and enhance your online reputation.
To ensure you choose the right local SEO service, look for one that has experience working with businesses in your industry. Traffic Radius offers a wide range of services including website optimization, local business listings, reputation management and analytics. We have experience along with a team of talented SEO experts who are always ready to assist you.
To sum up, local SEO is an effective way for businesses to attract more local customers and boost revenue. By creating and managing local business listings and directories and adhering to the best practices for local SEO, businesses can improve their visibility, credibility and revenue.
For businesses that find managing local SEO to be a daunting task, a local SEO service may be a suitable option. Here comes the role of Traffic Radius; from optimising your websites to managing your business listings and directories, we design services that cater to your business’s industry.
By creating a profile on local business listings, businesses can ensure that their name appears at the top of search engine results pages (SERPs) when someone searches for a product or service they offer in their local area. This can increase their visibility and make it easier for potential customers to find them.Positive reviews and ratings on local business listings can help establish a business’s reputation and credibility. This can make it more attractive to potential customers who are looking for a trustworthy and reliable business.
Local business listings and directories can provide backlinks to a business’s website. Backlinks are considered as a vote of confidence in a website’s authority and relevance, and they can help improve the website’s ranking on SERPs.
It’s important to ensure that business information is consistent and up to date across all directories. This helps ensure that potential customers can easily find accurate information about the business. Include high-quality images and videos in business listings to improve your business’s visibility and credibility.Overall, local business listings are an essential aspect of local SEO and can help businesses attract more local customers, increase revenue, and establish a strong online presence.