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As online marketers and website owners, we all strive to attract and retain visitors to our websites. However, simply getting…

A 404 error occurs when a website’s server cannot locate the page that a user is attempting to access via…

As a business owner, understanding the ROI (return on investment) of your SEO efforts is crucial. This is especially true…

Google Search Console (GSC) is a tool provided by Google that enables website owners to monitor their site’s technical SEO…

Anchor text is a crucial component of the web, widely recognized as one of its most distinctive features. By enabling…

Dynamic rendering is a method that serves different versions of a website depending on the device or browser used by…

An Introduction to Core Web Vitals If you’re looking to improve your website’s user experience and SEO rankings, you need…

Google’s latest April 2023 reviews update rollout on April 25, 2023. Many publishers were affected by this significant update and…

Keyword stuffing is a dark and outdated SEO practice that has no place in modern digital marketing. Once a popular…

Introduction In today’s digital age, mobile devices have become an integral part of our daily lives, and most people access…

So your website is live with all the SEO hacks that you think to be impactful. It’s got all the keywords in your niche that are implemented in an effective way both in the body copy and headlines. You even have submitted an XML Sitemap to Google. Yet, your site

Why do you include alt text to images in the blogs and articles that get published on your website? Well, to grab the attention of the readers and also to strengthen your message. However, it is important for you to provide good alternate texts for images. Adding alt tags for

One of the most valuable tools that individuals with a self-hosted WordPress site can leverage is the Yoast SEO plugin. This popular WordPress plugin has helped both SEO professionals and personal bloggers to make the site more search engine friendly. All the self-hosted WordPress sites can get the Yoast SEO

Every website owner and marketer would certainly want their website to rank higher on Search Engine Result Pages (SERPs). Isn’t it? Well, even before your content gets ranked on SERPs, it is essential for you to establish hierarchy on your website. This helps you to give more link value to

When Google first came with its search engine, it was rudimentary and therefore easy for the webmasters to trick the algorithm. With time, Google came to know of ways and means that site owners deploy and started to up their game accordingly. And that’s how Google Panda came to being.

If the customers do not know anything about you, then how would they come to you? Simple logic right? Yes, this is the case with your online business too. Local business listing enable you to market your offerings to a targeted demographic. A strong local search presence is extremely important

Unlike the previous Panda and Penguin updates which were initially released as add-ons to the existing algorithm, Google Hummingbird has been cited as a complete overhaul of the core algorithm. While it’s believed that many preexisting components of the core algorithm remained intact, Google Hummingbird signaled its commitment to an increasingly sophisticated understanding

Do you want to improve search engine optimization of your website and increase the click through rates? Do you know which are the major elements that help you to achieve this? Well, meta titles and meta descriptions are the two major elements that contribute to better search engine ranking.

Planning for some major digital marketing for your website? Then there is no way you can miss out on local citations. If you are into digital marketing then you would have definitely come across the term “citations”. At least would have heard about the significance of claiming citations – also

Did you know that Google considers around 200 factors to rank a website? Well, yes that is the kind of dynamics that you should expect when it comes to optimizing your website to rank higher on search engine results pages. But, the good news is not all the ranking elements