A Beginner’s Guide to Effective Marketing Campaigns
In the summer of 2020, LEGO® introduced an innovative product called Braille Bricks by LEGO® through a well-executed marketing campaign….
In the summer of 2020, LEGO® introduced an innovative product called Braille Bricks by LEGO® through a well-executed marketing campaign….
Decoding CPA Marketing CPA marketing, also known as cost-per-action marketing, is an affiliate-based commission model that rewards partners when their…
Effectively delivering your marketing message to your intended audience can be challenging amidst the overwhelming online clutter. The constant barrage…
What is the most popular search term on Google in 2023? This year, the global search leader on Google is…
The year 2023 holds great promise for eCommerce, with innovation set to redefine how we shop online. From personalised shopping…
Branding has traditionally been associated with businesses, but nowadays, personal branding is gaining equal significance. This is because, although you…
Understanding Ecommerce Marketing Ecommerce marketing encompasses strategic campaigns aimed at attracting new customers and nurturing repeat business. These proven tactics…
The Importance of a Unique Selling Proposition (USP) for Business Success Having a unique selling proposition is crucial for business…
Discover the power of content marketing to revolutionise your lead generation efforts. When users search online, they crave valuable, expert…
Looking for more website traffic? It’s essential to focus on the right kind of traffic to drive revenue growth. Simply…
SEO is a powerful tool for driving consistent and valuable traffic to your website. Higher positions on Google’s search engine…
Are you considering website migration your website but concerned about its impact on performance and search rankings? Website migrations can…
In contrast to traditional marketing methods that aim to interrupt a customer’s experience, inbound marketing focuses on attracting customers with…
On-Page Strategies for Local SEO Across Multiple Cities If you’ve optimised your website for local SEO in your main city…
Local business directories also referred to as a local business listing directory, is an online platform that displays businesses according…
B2B companies heavily rely on SEO as a customer acquisition channel. Robust organic visibility throughout the buying cycle can accelerate…
Expanding your business to an international audience requires in-depth knowledge of your target markets and expertise in international SEO. However,…
As the internet continues to connect people and businesses around the world, it’s more important than ever to ensure that…
What is Dwell Time in SEO? Dwell time, the amount of time a user spends on a webpage after clicking…
LCP or Largest Contentful Paint, is a crucial metric in measuring page speed. It measures the time it takes for…
Monitoring web performance is critical for a successful website. Slow-loading pages, unresponsive interfaces, and other performance issues can impact user…
Unlocking the Benefits of Google Lighthouse: Understanding the Test, Tool and Score Google Lighthouse is a software tool that is…
You have heard about canonical URL in various SEO related articles. But what exactly is a canonical URL? Let’s explore. Do have two or more pages on your website that are strikingly similar, even identical, in terms of content? This leads to a variety of confusion when it comes to
What Is Off-Page SEO? Off-page SEO is the process of making your brand’s presence known in the online world using a host of techniques after your website has been created. That is, it’s the sum of the efforts that you put after you have written the content and added the
Tried Long-Form Blog Post, yet were unsuccessful in generating more traffic to your web page? Here are a few essentials of a long-form blog post that is sure to fetch you better results: 1. Keyword Research: Your first step should be to focus on the keywords that would contribute to
Are you looking for some SEO hacks that are worth implementing? Well, then you are at the right place. Anyone who is planning to make the most out of SEO will always be on a constant look out for some quick harmless hacks. We are also no exception to this
SEO audits are important to determine site issues or scope of improvement. But, is your approach right, are you updated with right SEO audit techniques? SEO Audits Can Be Sub-Divided into Two Major Elements 1. Content Audits 2. Technical Audits There is a checklist which falls under these two major
Is homepage SEO really necessary? If it is, do you have the right understanding and approach towards it? Keep reading to find out whether or not homepage SEO drives traffic to your website! What is your ultimate purpose, what do you want to achieve using SEO? If it is to
At the heart of any SEO project lies the step of keyword research. You might have come across various articles about targeting the right keywords including long tail keywords. When one looks at examples of long tail keywords, it seems counter intuitive to think that they drive a lot of
Content performance and SEO can be impacted by several factors. In a time, where internet users are extremely impatient and search engines taking their side, it becomes vital to spot and address the technical and non-technical errors around your websites. Search engine land author “Jim Yu” addresses the issues that
With Google disavow tool around, marketers like you are certainly relieved to forgo external links, as it is no more considered as a part of the Google’s way to count the links while ranking websites. Well, having said that, are we really making the most out of this tool? Unfortunately, not
Remember the good old days when creating high quality backlinks used to a fairly simple process? Back in the day, all you had to do was come up with few blog posts and post them on article submission sites to get a bunch of back links to your site.
Even before you understand what are keywords, do you know your website is already ranking for a specific keyword? Yes, such is the beauty of SEO keywords. Whether you know keywords definition, keywords meaning or even before you make an attempt to define keyword, you are already using it.