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Learn How to Boost Ecommerce Success through Strategic Link Building Tactics

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Learn How to Boost Ecommerce Success through Strategic Link Building Tactics

Blog / Learn How to Boost Ecommerce Success through Strategic Link Building Tactics

Learn How to Boost Ecommerce Success through Strategic Link Building Tactics

Search engine optimization is essential for ecommerce websites, just like any other online brand. Link building plays a crucial role in this process, but it can be challenging for ecommerce businesses to understand and implement. That’s why a comprehensive guide to SEO and link building strategies are necessary.

In this blog, we provide an overview of link building, including how to build links to your site and different strategies to acquire more links. With this information, we hope to demystify the link building process and show that SEO for ecommerce websites is manageable with the right approach.

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In the world of e-commerce websites, link building refers to the practice of creating links from other web pages and domains to your website. This is important because search engines like Google view these links as a vote of confidence in the quality and value of your content.

The more high-quality links you have pointing to your site, the more trustworthy and authoritative your site will appear to both search engines and users. The value of link building for ecommerce websites depends on three key factors:

  • Trust
  • Relevancy
  • Authority

Why These Three Factors Are Important?

Trust, relevancy and authority are the three factors that determine the value of link building for SEO on ecommerce websites.

  • Trust measures the legitimacy and value provided by linking domains.
  • Relevancy measures the relationship between the linking domains and your website
  • Lastly, authority is considered when determining the value of a link. Page authority is the weight assigned by Google to the page linking to your site.

What To Know?

Domain authority considers the entire domain and link authority is the quality of the link from pages A to B. Some external companies use their metrics, such as DA (Domain Authority) or DR (Domain Rating), to determine a website or page’s strength. Although these metrics are not official Google metrics, they can help identify high-quality sites to target for link building.

After successfully building quality backlinks, your e-commerce site will move up in search engine page results, providing more organic conversion opportunities. As a result, your online store will see significant improvements in traffic, sales and revenue.

Learn More: Top 5 Steps to Improve Domain Authority of Your Website

E-commerce SEO Tips for Websites

To succeed in SEO for ecommerce websites, it’s crucial to understand the fundamental concepts of link building and avoid common mistakes.

What To Do?

  • Select a Link Origin and Target
    The link origin refers to the third-party page where you’ll place the link, while the target is the specific page on your site that the link will lead to. To maximize the impact of link building, both the origin and target pages must be relevant to your topic and complement your sales funnel.
  • Choose an Anchor Text
    Selecting the right anchor text is an essential link building tactic. Anchor text refers to the text that contains the link. There are several types of anchor text that you can use to optimise SEO for your ecommerce site. It is recommended to use a variety of anchors, as using the same ones repeatedly can look suspicious to Google.
    Below are some different types of anchors that you may want to use:

    • Branded: These anchors include your brand name in the link text, such as “Amazon” if your brand name is Amazon.
    • Exact match: These anchors match the exact keywords targeted on your page. For example, if you have a product category page for Venetian blinds, the anchor text could be “Venetian blinds.”
    • Partial match: These anchors partially reflect the primary keyword of the destination page. For example, for a Venetian blinds product category page, the anchor could be “Venetians.”
    • Call to action (CTA): These anchors urge users to take an action, such as “click here” or “buy Venetians today.”

    Learn More: Conversion Rate optimization strategy

  • Competitor’s Analysis
    Keep your link building process as natural as possible for the best SEO results on ecommerce sites. Using a variety of anchor methods will make your links more valuable for both users and search engines.Avoid the mistake of using the same anchor text repeatedly, which could appear artificial to Google. Instead, mix up your anchor texts and target pages to keep things organic. Building links gradually over time is also important to avoid raising any red flags.
    What To Do?
    Use competitor analysis tools to examine the link building strategies of your top-performing rivals. Assess where they are getting their links, which anchor texts they use and how long it took them to establish their backlink profile.
  • Use Follow Links
    When it comes to SEO for ecommerce websites, it’s essential to prioritise follow links over nofollow links. Follow links are links that direct Google’s web crawlers to follow links on other sites, which can boost your website’s visibility. In contrast, nofollow links prevent search engine bots from following links on other sites.
    What To Do?
    While it’s ideal to obtain as many follow links as possible, even if you receive nofollow links from third-party sites, it still contributes to your search engine ranking. It’s worth noting that many high-authority domains like Quora, YouTube and Wikipedia use the “rel=nofollow” tag on all their external links, so having some nofollow links won’t negatively impact your SEO efforts.

Learn More: The Zen Way of Creating High Quality Backlinks

Achieving effective SEO for ecommerce stores requires the adoption of the right tactics and their proper deployment.

Two fundamental ways to obtain links are:

  • Creating Quality Content that naturally attracts links
  • Building active relationships with third-party websites or agencies to generate links back to yours.

Several tactics fall under these two categories, such as finding bloggers willing to feature your products in reviews. While getting backlinks for ecommerce websites is notoriously challenging, this approach can work.

Learn More: SEO Essentials for Every Long – Form Blog Post

Here are the steps you can take:

  • Collaborate with Bloggers: A specific tactic to build links for your e-commerce store is by asking bloggers to feature your products in their reviews. This strategy, though challenging, can be effective in getting backlinks.
    What To Do?
    List all the product categories you sell, then search for related review articles on Google that don’t include your products. Reach out to the host sites and ask if they would be willing to review a sample product. Wait a few weeks and follow up if necessary.
  • Try Publishing Pages: One effective SEO tactic for online stores is to create pages that curate statistics. Bloggers, journalists, and students are constantly looking for easy-to-find statistics, which demonstrate in-depth research. These statistics pages attract many backlinks since everyone wants to cite their sources.
    What To Do?
    Use keyword explorer tools to find the type of statistics that people search for related to your products. Search the results for promising statistics you could research. Creating your own statistics page or trying to cite other websites can still significantly boost your SEO.
  • Get Listed: Get listed on manufacturers’ “where to buy” or “official stockists” pages. List all the manufacturers whose products you sell and search online to see if the manufacturers have pages on their websites listing “official stockists” or some variation on that term.
    What To Do?
    Send a simple email to the manufacturer, letting them know that you stock their products. Most vendors include “official stockists” pages on their websites to direct their customers to reputable stores, so it benefits both parties.Links from well-known brands often provide significant domain authority and are relevant to your site, which are two important factors in SEO.
  • Get Linked: To increase link building, you can use the tactic of finding unlinked mentions of your brand or products on third-party sites and asking them to link to you. This method can be particularly effective if your website is already established.
    What To Do?
    One way to find unlinked mentions is by using tools. Simply search for your brand name or relevant keywords and click on “Highlight unlinked” in the dropdown menu.To pitch to these websites, filter by domain authority and start with the most valuable sites. Craft a friendly email, addressing people personally if possible, and ask them to link to your site. Remember to keep it brief and to the point.
  • Update Reviews: To boost the strength of your backlinks, updating existing guest posts works better than creating a new one from scratch. You can choose posts that already have backlinks, which makes adding a new link to them more effective.
    What To Do?
    Search for posts that review products in your category. Refine your search to look for outdated pages that are at least two years old. Set the referring domains filter to 50 or higher to find pages with backlinks.Highlight unlinked mentions and set your domain, look for pages that have high traffic but are losing their popularity due to being outdated.
  • Create Relevant Articles: Crafting high-quality content is one of the most effective ways to attract links to your website and boost your page and domain authority. Here are some tips to make your articles more link-worthy:
    What To Do?
    Offer unique and valuable information. Provide discounts or incentives to readers and include statistics and infographics that are relevant to your audience. Make your content easily shareable across various platforms; create comprehensive content that offers value to your readers.
  • Communicate With Clients: One important aspect of SEO for online retailers is to build relationships with relevant partners. For instance, if you have a supplier who provides your inventory, you can ask them to host an article or webpage with a link to your products.
    What To Do?
    Using the right headings and keywords can maximise the impact of your link building efforts. Ensure that your landing page contains intent-focused keywords that are relevant to your audience. Focus on creating high-quality content can also help with your on-page SEO. Ensure your content is original, offers unique value and is shareable.
  • Use Business Directories: Look for business directories that are specific to your niche or industry. Find local directories for your business. If you operate in a specific area, add your business to local directories in that region. This can help increase local visibility and improve local SEO.
    What To Do?
    Make sure to add your business to relevant social media directories to increase visibility and establish your brand. Consider joining your local chamber of commerce. This can provide networking opportunities and give you access to their business directory.

Remember to ensure that your business information is accurate and up to date on all directories. This helps improve your credibility and increases the chances of receiving quality backlinks.

Learn More: 8 Definitive ECommerce SEO Steps That Will Transform Your Business


Do you need a backlink strategy for ecommerce? Consider outsourcing your link building efforts to a professional service that can handle the various tactics and strategies outlined in this post. This turn-key solution involves paying a service fee for access to a network of high domain-authority websites and blogs.

Working with the professionals of Traffic Radius; we offer customised link building strategies that drive immediate results. Get in touch with us today to know more.

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