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If you’re an AI enthusiast, you’ll be aware of the latest products launched by various companies. Whether it’s Microsoft’s very own New Bing or Google Bard launched by Google, you will get to see many primary options for AI-based chatbots. They all have their own unique capabilities, but some features may prove to be more useful to you than others.
In this blog, you will get to learn about New Bing and Google Bard. Here’s a comparative analysis of the two search engines, their strengths and weaknesses, advantages and features to help you decide which one’s right for you.
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If you want to find out which AI is better and more reliable in terms of features and functions, this blog is just the perfect fit for you. Okay! So, let’s start with Bing.
Learn More – Bing Vs Google – Which Search is Better?
In today’s digital age, search engines have become an integral part of our lives. They are the go-to source for finding information on anything under the sun. Microsoft’s Bing has been slowly but steadily gaining ground. Recently, Bing launched a new feature called Bing Bard, which promises to revolutionise the way we search for information online.
Microsoft has partnered with OpenAI, the creators of ChatGPT, to create “the new Bing.” This collaboration is expected to have a significant impact on the search landscape, with Microsoft’s CEO stating that they’re willing to accept reduced revenue from search in their quest for market dominance.
While there have been viral posts and tweets demonstrating the potential hazards of using chat AI as a search engine, that discussion is for another time. The key takeaway is that Bing is making progress. New Bing offers the same organic search results but with new elements including AI-generated text, images and voice-to-speech capabilities (Bing also cites sources).
The New Bing offers the following benefits:
The Google Bard offers the following benefits:
Google Bard and Microsoft Bing are both AI chatbots that work using a trained dataset to generate answers according to the user’s search query. However, there are many differences in terms of the language models used by the chatbots.
SEO professionals are facing significant uncertainties regarding their involvement with both Bing and Bard platforms. For Bing, the adoption rate is still uncertain, and many SEOs haven’t been focusing on optimising for Bing in recent times. However, the rumours of Bing’s increased market share are prompting conversations about its importance.
On the other hand, Bard’s integration with search is still ambiguous and it’s currently regarded as an experimental platform, resembling ChatGPT more than the Google mock-ups shown recently. It remains unclear whether users will be directed to use it as a standalone service or if it will be integrated into search results.
Challenges: Optimising for both platforms may present several challenges for SEOs. There is a need to figure out how to get the clients mentioned on these platforms and how to measure their success. This situation raises concerns about potential unethical practices, with Wikipedia being the most apparent example.
Additionally, it is challenging to measure the impact of these mentions, as clicking through to a website from Bing’s chat tab appears the same as organic traffic.
Google Bard is known for its extensive range of features and tools including:
Such features integrate seamlessly into Google’s search results, providing users with a wealth of information. In addition, Google has a suite of webmaster tools that provide valuable insights into website performance and search engine optimisation.
Bing also has a range of features and tools, but they aren’t as extensive as Google’s. Some of Bing’s features include:
When it comes to testing the mobile responsiveness of these two tools, Google has always prioritised this feature. Google uses the mobile version of a website’s content to rank pages. On the other hand, Bing also prioritises mobile responsiveness, but it hasn’t been as vocal about it as Google.
Privacy and security are very important. Google Bard has been criticised in the past for its data collection practices, but the company has made significant improvements in recent years. Google now offers a range of privacy and security features including:
Bing has always been known for its strong privacy and security features.
Google Bard and Bing generate revenue through advertising. Google’s advertising platform, Google Ads, is the most popular advertising platform in the world.
Learn More: Google Ads – The complete guide
Bing, on the other hand, also has an advertising platform called Microsoft Advertising. It allows businesses to target specific keywords and demographics. Google has a clear advantage over Bing, that being Google’s advertising platform.
Learn More: Bing Ads Campaign
Google Bard has been the undisputed king of search engines for a long time. Bing has a much smaller market share comparatively. Bing’s user base is also less diverse than Google’s, with a higher percentage of users aged 55 and over. In terms of market share and user demographics, Google has a clear advantage over Bing.
Choosing the right search engine depends on your needs and preferences. If you prioritise advanced search algorithms, extensive features and tools and need a dominant market share, then Google is the search engine for you.
However, if you prioritise features such as better privacy and security, strong mobile responsiveness and a customisable interface, then you should go with New Bing.
The battle of search engines between Google Bard and the New Bing is a close one. Google has a clear advantage in terms of advanced search algorithms and extensive features and tools. However, New Bing has made significant improvements in the user interface.