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Pay Per Click Marketing: Using PPC to Build Your Business

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Pay Per Click Marketing: Using PPC to Build Your Business

Blog / Pay Per Click Marketing: Using PPC to Build Your Business
ppc marketing

Pay Per Click Marketing: Using PPC to Build Your Business

Pay per click (PPC) is a way to purchase the clicks rather than trying to earn them organically.

The organic process takes a longer time to generate clicks.

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Thus, PPC is a method of search engines to help those who are looking for a quick web presence and clicks.

There are types of bidding in PPC, you can choose the one that suits your needs.

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Every time your ad is clicked, sending a guest to your site, you pay the web crawler a fixed amount.

(That is the reason it’s called “pay per click.”) When your PPC campaign is very much planned and running easily, that expense will be inconsequential, in light of the fact that the click is worth for your business than the amount you have paid.

For instance, you pay $10 for a keyword and a click fetches you a $300 deal, at that point PPC, is the right decision.

Let’s have a look at the benefits of PPC:

It’s useful for searchers:

Research demonstrates that searchers tap on paid advertisements more regularly than any other form of digital advertising.

This implies that individuals truly don’t mind looking at the advertisements provided the products and services fit their needs.

Furthermore, on the grounds that we use web indexes when we’re searching for products and services, the search results are more relevant to what we are searching for.

Plus, Google has built up a magnificent equation for guaranteeing that Pay Per Click promotions address the client’s issues.

It’s useful for advertisers:

Advertisers are offered a one of a kind methods for putting their message before a group of people who is effectively and particularly searching out their products and services.

Since searchers reveal their intention through their inquiry question, advertisers can quantify the quality of traffic that would result from search engine clicks.

It’s useful for web crawlers 

PPC empowers web indexes to take into account searchers and advertisers simultaneously.

The searchers contain their client base, while the publicists furnish them with a revenue stream.

The search engines need to give pertinent outcomes while offering an exceptional income driving advertising channel.

The best benefit of Pay Per Click is that Google doesn’t reward the ads with the highest bid however, it rewards the highest quality ads that benefit the searchers.

Basically, Google remunerates great performance.

The better your advertisements, the more noteworthy your click-through rates and the lower your expenses will be.

Google AdWords for PPC Marketing:

Google AdWords is the most well known PPC platform that operates on PPC model wherein the users bid on the relevant and pay whenever their ad is clicked.

The amount differs from the PPC model that the user has chosen.

Each time a search is initiated, Google considers AdWords advertisers and picks the most relevant ad to appear on the search result page.

The factors such as relevancy of the keyword, size of the keyword, quality of the ad, and relevance of the text decide the advertisement that would appear in the search results.

Also, the quality score and cost per click (CPC) bid will decide which ad will appear in the search results.

The CPC is the highest amount that the advertiser is willing to spend on the ad and Quality Score is a value that considers the landing page quality, CTR (click- through-rate) relevancy and other factors to get the score. Both CTR and Quality Score plays an important role in the success of a PPC campaign.

google ad placements

Is PPC Marketing apt for you?

PPC helps you to:

Create Your own Customer Base: 

Connect with your audience who are looking out for your products and offer them your services ensuring that you convert your leads into sales.

Maintain the Lead Cost:

As your PPC marketing enables you to attract leads and prospects when they’re searching, it’s a profoundly compelling approach to get visitors to your website.

If you are just paying for the clicks without getting any leads or conversions, your entire effort will go futile.

The fact is that pay-per-click marketing will help all the businesses to get the results.

It could be selling the products through e-commerce platforms, building brand awareness, generating leads, increasing website traffic, encouraging phone calls and so on.

You can rely on the PPC campaigns irrespective of your products and industry.

However, if you need the results, you will have to ensure that you follow the right PPC marketing practices.

Here are a few tips to help you out:

The main problem is to carry out the process. Follow the right practices to get the best out of the PPC marketing efforts.

Keyword Research & PPC Campaigns:

The entire strategy of Pay Per Click revolves around keywords and the most successful advertiser constantly keep a track of the keywords.

You cannot rely completely on your first campaign and if you do so you might be missing hundreds of long-tail and low-cost keywords that would have added more meaning to your campaign.

A Viable Pay per click keyword list must be:


You would prefer not to pay for Web traffic that isn’t relevant to your business.

You need to find out the keywords that will lead to high PPC activities and expanded benefits.

This implies that your keyword must be relevant to your brand so that you attract the right target audience.


Your keywords research ought to incorporate not just the most mainstream and oftentimes sought after keywords but also reach out to the long tail keywords.

Long-tail keywords are specific, yet they contribute to the search-driven movement. Likewise, they are less competitive, and thus are more affordable.


PPC is a long-term process. You need to always monitor your keywords and tune it as per the performance of your campaigns.

Your pay-per-click keyword system must consider negative keywords as they will keep your advertisements from appearing for searches that aren’t relevant to your business and are probably not going to be converted into sales.

Dealing with Your PPC Campaigns

Once you have launched your new campaign you’ll have to track it to make it more effective.

You ought to be persistently breaking down the execution of your Google advertisements and your AdWords account – even just 10 minutes in a week can have a major effect – and making the accompanying changes to optimize the campaigns:

Include relevant Keywords:

Expand the scope of your pay-per-click campaigns by adding keywords that are applicable to your business.

Include negative Keywords:

Add non-converting keywords as negative ones. This will help to improve campaign relevancy and save a lot of time and money.

Split Ad Groups:

Improve your Quality Score and CTR by dividing your ads into smaller groups that will help you to create targeted ads and landing pages.

Audit Costly PPC Keywords:

Review non-performing and expensive keywords from the ad so that you focus on the right keyword.

Check the Landing Pages:

Modify the substance and call to take action (CTAs) of your landing pages to line up with individual search queries keeping in mind the end goal to increase the conversion rates.

Try not to send all the traffic to a single page.

By constantly improving your PPC Campaigns, you’ll have a better possibility of increasing your customer base and return on investment.

It is a wise decision to rely on the professionals to run your PPC campaigns as you will be spending dollars for each click. You might be unnecessary losing the dollars if you have chosen the irrelevant keyword for your business.

Traffic Radius is a Digital Marketing Agency based out of Melbourne, Australia. Our expertise lies in running PPC campaigns and strategy formation that would help our clients’  stand ahead of the rest.

We are also into Search Engine Optimisation, Social Media Marketing, Search Engine Marketing, Google Penalty Recovery, Email Marketing, Content Marketing, Web Development, Web Hosting, Graphic Designing, e-Commerce development, Web designing, and other relevant Internet marketing services.

You can also fill the contact form to get your queries answered.

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