Why do you include alt text to images in the blogs and articles that get published on your website? Well, to grab the attention of the readers and also to strengthen your message. However, it is important for you to provide good alternate texts for images. Adding alt tags for
Read moreOne of the most valuable tools that individuals with a self-hosted WordPress site can leverage is the Yoast SEO plugin. This popular WordPress plugin has helped both SEO professionals and personal bloggers to make the site more search engine friendly. All the self-hosted WordPress sites can get the Yoast SEO
Read moreEvery website owner and marketer would certainly want their website to rank higher on Search Engine Result Pages (SERPs). Isn’t it? Well, even before your content gets ranked on SERPs, it is essential for you to establish hierarchy on your website. This helps you to give more link value to
Read moreWorking closely on the heels of Panda Update, Google rolled out the Google Penguin Update to target two other aspects of SEO that were being rampantly manipulated and misused. While the Panda Update aimed to tackle the ever increasing menace of low-quality content making it to the top of the
Read moreWhen Google first came with its search engine, it was rudimentary and therefore easy for the webmasters to trick the algorithm. With time, Google came to know of ways and means that site owners deploy and started to up their game accordingly. And that’s how Google Panda came to being.
Read moreIf the customers do not know anything about you, then how would they come to you? Simple logic right? Yes, this is the case with your online business too. Local business listing enable you to market your offerings to a targeted demographic. A strong local search presence is extremely important
Read moreUnlike the previous Panda and Penguin updates which were initially released as add-ons to the existing algorithm, Google Hummingbird has been cited as a complete overhaul of the core algorithm. While it’s believed that many preexisting components of the core algorithm remained intact, Google Hummingbird signaled its commitment to an increasingly sophisticated understanding
Read moreDo you want to improve search engine optimization of your website and increase the click through rates? Do you know which are the major elements that help you to achieve this? Well, meta titles and meta descriptions are the two major elements that contribute to better search engine ranking.
Read morePlanning for some major digital marketing for your website? Then there is no way you can miss out on local citations. If you are into digital marketing then you would have definitely come across the term “citations”. At least would have heard about the significance of claiming citations – also
Read moreDid you know that Google considers around 200 factors to rank a website? Well, yes that is the kind of dynamics that you should expect when it comes to optimizing your website to rank higher on search engine results pages. But, the good news is not all the ranking elements
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