Learn How to Leverage the Power of Local Business Listings to Boost Your Business

Learn How to Leverage the Power of Local Business Listings to Boost Your Business

Local business directories also referred to as a local business listing directory, is an online platform that displays businesses according to their location.

These local business listings generally provide the following information:

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• NAP (name, address, phone number)
• Brief business description
• Hyperlinks to the business’s website
• Customer reviews

Local business listings refer to any online mention of a company’s NAP (name, address, phone number) information. Citation building, which involves listing this information on various online directories, can provide significant benefits for local SEO. Obtaining citations from authoritative websites can improve your online visibility and offer the following benefits:

• Increased discoverability of your business
• Improved search engine understanding of your business
• Enhanced brand awareness and exposure
• Potential for attracting more customers through positive reviews

What are the Different Ways of Submitting to Business Directories?

If you want to add your business to local listing directories, there are two options available to you.

• You can manually submit your business to various directories, or you can use a tool to automate the process and save time. To begin, you can get a free report by entering the name of your company and clicking the search icon.
• The tool will then scan the major directories to show your overall online presence score, the number of listings found, the number of listings that need fixing or updating and other helpful information.
• The Listing Management tool provides full control over your listings in one dashboard, and it offers different pricing points depending on the features you want. With a Basic or Premium Location plan, you can distribute your business information to various listings, suppress duplicate listings, track local rankings, manage reviews, optimize for voice search, and more.

What To Do?

Once you’ve picked your location and updated your NAP information, the Listing Management tool will push the changes to all connected directories and inform you of any issues or duplicate listings. You can also review and manage all your listings in the list of directories provided.

You can track your hyperlocal rankings with the Heatmap feature and analyse the sentiment of your reviews to respond to them directly from the tool.

Learn More: Local SEO – Why Do they Matter?

What are Some of the Best Local Business Listing Directories?

Below is a list of local business listing directories that allow you to submit your business listing online. While using a local citation tool is quicker and easier, you can manually submit your business to different directories if you prefer. However, keep in mind that you will need to repeat the process for each directory.

To help prioritise your submissions, we provide two metrics:

• Authority score: It is a measurement of a domain’s overall authority on a scale of 1 to 100
• Organic search traffic: It is the average global monthly traffic from Google’s unpaid search results.

It is recommended that you start with the following directories that have higher authority scores and more organic search traffic as these sites are generally more trustworthy and attract more users.

Google Business Profile: Google Business Profile is a vital local business listing directory with an Authority Score of 100 and an average monthly Organic Search Traffic of 4.5 billion. It is a free tool offered by Google that allows businesses to manage their online presence across various Google products such as Google Maps and Google Search.

Your Google Business Profile displays important information such as a business address, business hours, business category and reviews, making it essential to ensure your information is accurate and up to date.

Facebook: Facebook is a widely used platform where you can create and manage your business’s local listing. You can create a Facebook Business Page for free, which serves as a microsite for your business and allows you to engage with your customers more effectively.

LinkedIn: With an Authority Score of 100 and Organic Search Traffic of 302.1M, LinkedIn is the largest social media platform that caters to business professionals. Creating a LinkedIn Company Page, which is free of cost, can serve as an excellent source for generating leads and identifying partnership opportunities.

Apple Maps: Apple Maps, although not as widely used as Google Maps, still has a significant user base of millions of users each month and is the default GPS app on iOS devices. Local businesses can create or claim their Apple Maps listing for free to ensure the accuracy of their NAP details.

Tripadvisor: With an Authority Score of 100 and an Organic Search Traffic of 235.5M, Tripadvisor is the world’s biggest travel platform, making it an excellent platform for businesses in the hospitality industry. By listing your hotel, restaurant, holiday rental, or similar business on Tripadvisor, you can connect with millions of travellers who visit the site each month. The best part is that adding or claiming your business is entirely free.

Yelp: With an Authority Score of 100 and 214.1M organic search traffic, Yelp is a top platform where users can leave reviews and make recommendations about local businesses. It’s important to claim or update your business listing on Yelp to ensure that potential customers have accurate information about your business.

Foursquare: With an Authority Score of 90 and 55.3 million monthly organic search traffic, Foursquare is a highly popular location discovery application that users frequently employ to locate nearby businesses. Businesses can claim their listings on the platform at no cost.

Houzz: Houzz is a well-known online community that specialises in home renovation and design. It is a great platform to find interior designers, decorators and landscapers. The website has an Authority Score of 81 and receives 10.8 million organic search traffic.

Better Business Bureau: The Better Business Bureau (BBB) is a platform that aids consumers in locating trustworthy businesses. Registering a listing on the site is free, however, accreditation requires payment.

The Business Journals: The online business directory of The Business Journals media platform features local business news from over 40 U.S. cities. Its authority score is 67 and organic search traffic is 1.2M.

Learn More: Top 15 Killer Local SEO Tips for Your Local Business

How to Monitor Your Local Listings?

We trust that this compilation of directories and platforms helps determine the most significant ones for your business. If you choose to manually list your business, you can begin now.

If you prefer, Traffic Radius can assist you in managing your listings across multiple platforms, responding to Google reviews and tracking their performance. Get in touch with us today to know more about our services.

An Overview of Local SEO Services

Local SEO is a marketing approach that aims to enhance your company’s online presence and attract more local customers. With most people turning to search engines, such as Google, to find nearby businesses, the goal of local SEO is to ensure that your business appears at the top of search engine results pages (SERPs) when someone searches for a product or service you offer in your local area.

The objective of local SEO is to improve your business:

• Visibility
• Credibility
• Revenue

This is accomplished through a range of techniques, including website optimization, creating local business listings and managing your online reputation.

Understanding Local Business Listings and Directories

Local business listings and directories are digital directories that display businesses in a specific geographic area. Google My Business, Yelp and Yellow Pages are a few examples of local business listings and directories. These directories allow businesses to create a profile that includes:

• Business name
• Address
• Phone number
• Website

Local business listings and directories play a crucial role in local SEO, as they provide valuable backlinks to your website, ultimately improving your website’s ranking on SERPs. Furthermore, these directories offer a platform for customers to leave reviews and ratings, which can contribute to your business’s reputation and credibility.

Importance of Local Business Listings and Directories for Local SEO

Local business listings and directories are essential for the following reasons:

• They help improve your business’s visibility and credibility
• They help ensure that your business appears at the top of SERPs for relevant searches in your local area
• They help provide valuable backlinks to your website, which can improve your website’s ranking on SERPs and increase authority and relevance
• They help customers to leave reviews and ratings, establishing your business’s reputation and credibility

Best Practices for Creating and Managing Local Business Listings and Directories

To effectively create and manage your local business listings and directories, following some best practices is essential.

Here are some tips to consider:

• Ensure that your business name, address and phone number are accurate, consistent, and up to date across all directories.
• Include high-quality images and videos in your business listings and directories to improve your business’s visibility and credibility.
• Encourage customers to leave reviews and ratings on your business listings and directories. Positive reviews and ratings can help establish your business’s reputation and credibility, leading to increased revenue.

Do you Need Local SEO Strategies for Your Business?

If you find managing your local SEO to be too challenging, consider hiring a local SEO service to assist you. These services can help you optimize your website, manage your business listings and directories and enhance your online reputation.

To ensure you choose the right local SEO service, look for one that has experience working with businesses in your industry. Traffic Radius offers a wide range of services including website optimization, local business listings, reputation management and analytics. We have experience along with a team of talented SEO experts who are always ready to assist you.

Conclusion: Unlocking the Power of Local SEO for Your Business

To sum up, local SEO is an effective way for businesses to attract more local customers and boost revenue. By creating and managing local business listings and directories and adhering to the best practices for local SEO, businesses can improve their visibility, credibility and revenue.

For businesses that find managing local SEO to be a daunting task, a local SEO service may be a suitable option. Here comes the role of Traffic Radius; from optimising your websites to managing your business listings and directories, we design services that cater to your business’s industry.

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