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In the realm of marketing, cold emailing has become an unavoidable task for many professionals. It is frequently employed in B2B communications and is an integral part of growing businesses. However, even seasoned marketers and salespeople often find cold emailing daunting. The idea of reaching out to a stranger with no prior communication can be unnerving.
What is Cold Emailing?
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But here’s the thing: cold emailing can still be an effective strategy when executed correctly. The challenge lies in the fact that many individuals struggle to do it right. Cold emailing is an art that requires a deep understanding of the tactic to yield favourable results and prevent recipients from marking your email as spam.
It’s important to note that cold emailing is not synonymous with spam. When conducted properly, cold emails can offer value to recipients and present meaningful opportunities. Unfortunately, due to the high number of poorly executed attempts, cold communication often gets labelled as spam.
This comprehensive guide aims to change that perception by teaching you the right way to approach cold emailing, whether you’re a marketer or a salesperson. Additionally, you’ll gain access to a variety of email templates that you can leverage for your cold outreach. Let’s explore the key topics covered in this guide:
By the end of this guide, you’ll be equipped with the knowledge and resources to excel at cold emailing. Whether you’re seeking inspiration for the best cold email templates, fresh ideas, or practical tips, this guide has you covered. Get ready to revolutionise your cold outreach strategy.
You’re probably familiar with the concept of cold calling, where telemarketers or salespeople contact you out of the blue to pitch their products or services. It used to be much more prevalent, and you may have vivid memories of such calls.
However, you can likely count on one hand the number of times you acted based on those calls. Typically, it was when the call addressed a current need or offered something of value that caught your attention.
Here’s the key point to remember it’s all about adding value.
Now, let’s shift our focus to cold emailing, which is essentially the email equivalent of cold calling. Instead of picking up the phone, you reach out to someone you’ve had no prior communication with via email.
There are various reasons why people choose to send cold emails, including:
However, the crucial aspect of running a successful cold email campaign lies in understanding how to do it effectively, rather than just knowing why you’re doing it. By grasping the factors that drive success, the behaviours that frustrate recipients, and the practices that practically guarantee your email will be deleted without being read, you can tailor your emails accordingly.
Now, let’s delve into the world of cold emailing, exploring the best B2B cold email templates and strategies to help you achieve your goals.
Although there isn’t a single definitive approach to crafting a cold email, there are certainly important factors to consider. Cold emailing is not a rigid science, and that’s what makes it intriguing. While there are established best practices to follow, there are also pitfalls to avoid.
The art of cold emailing allows for flexibility and creativity within certain guidelines. By understanding these guidelines, you can optimise your approach and increase your chances of success. It’s about striking the right balance and incorporating key elements that resonate with your recipients.
In the following sections, we’ll explore the essential considerations and strategies for effective cold emailing. While there may not be a one-size-fits-all formula, these insights will serve as valuable guideposts as you refine your approach and maximise your cold email outreach.
Implementing a ‘spray and pray’ approach to any marketing endeavour, especially cold emailing, is strongly discouraged. This approach involves sending a high volume of emails with the hope that a small percentage will yield responses. However, this method is akin to spam and can severely damage your reputation. It’s no wonder that cold emailing has garnered a negative reputation.
Instead, it’s crucial to take a thoughtful and strategic approach. Building a targeted and relevant prospect list is essential. Each contact on your list should be carefully justified based on their relevance to your offering. Before adding them, consider how they would benefit from the content of your email. Shifting your perspective to focus on their needs and interests is paramount.
By putting yourself in their shoes, you can tailor your email content to highlight the value it provides them. Remember, the key is to prioritise their benefit, not your own.
In the following sections, we’ll explore practical ideas and tips for crafting effective email templates. These insights will help you create engaging and personalised messages that resonate with your recipients. By leveraging these email template ideas and implementing the suggested tips, you can enhance the effectiveness of your cold email campaign templates.
Learn More: The Best Email Marketing Tips You Could Ask For
When it comes to cold emails, having a weak subject line is a surefire way to see your email land in the trash folder.
It’s safe to say that the subject line holds the utmost importance in any cold email. If your subject line fails to captivate, your email is destined to remain unopened and unread.
Without your email being read, it’s unlikely that the recipient will take any action.
Therefore, it’s crucial to prioritise perfecting your subject line. Steer clear of subject lines that come across as spammy or overtly sales-oriented. Instead, focus on providing value and engaging the recipient’s interest.
By crafting compelling subject lines, you increase the chances of your email being opened, read, and acted upon. So, make it a priority to create subject lines that pique curiosity and entice the recipient to explore the content of your email.
In a world where exclusivity is highly valued, nobody wants to receive a generic email that seems mass-produced and impersonal, especially when you’re offering something that’s meant to be “exclusive.”
Personalisation is key to making your emails stand out and resonate with recipients.
Fortunately, there are numerous ways to achieve this. One effective approach is to segment your prospect list into highly targeted groups that share common problems or characteristics.
At the very least, make sure to personalise each email by addressing recipients by their names and mentioning their specific business or publication. This small gesture goes a long way in establishing a personal connection. Additionally, highlight why you believe they would specifically benefit from what you have to offer.
When it comes to cold emailing, it’s crucial to understand that your recipients have no prior knowledge of who you are. With no existing communication, a proper introduction becomes essential.
Why should someone pay attention to what you have to say? How does your experience relate to their current challenges and frustrations? Why should they trust you? These are the questions you need to address.
As a stranger at this stage, building trust quickly is no easy feat. However, there are effective strategies to accomplish this. One powerful approach is incorporating social proof that resonates with the recipient. This can involve mentioning common connections, highlighting recent social engagements, or even showcasing relevant press mentions.
By including elements that establish credibility and a sense of connection, you can begin to build trust right from the start of your email. The more you can do to instil trust in your recipients early on, the higher your chances of success will be.
To captivate your recipients and maintain their attention, it’s crucial to create a hook that compels them to read your email from start to finish. One effective way to achieve this is by identifying and highlighting a specific pain point that your prospect is experiencing. By demonstrating your understanding of their challenges, you can position yourself as a solution provider.
The key is to showcase how you can help them overcome the identified pain point. Adopting a “what’s in it for them?” approach is essential. Without clearly demonstrating the benefits and value you can offer; it may be difficult to gain traction and engage your prospects effectively.
This approach serves as the ultimate ice breaker, capturing their interest and showing them that you have a solution to their problem.
Remember, in cold emailing, the spotlight should always be on your recipients, not yourself.
Avoid the mistake of crafting a cold email that solely boasts about your expertise, the quality of your services, or the greatness of your latest content. The truth is recipients don’t initially care about that.
In the fast-paced world, we live in, nobody has time to read lengthy essays that arrive as cold emails. Whether you’re engaged in link building outreach, reaching out to influencers, or generating leads, it’s crucial to keep your emails concise and straightforward.
Avoid overcomplicating matters and rambling on. Instead, cut to the chase and deliver your value proposition quickly before you lose their attention.
By keeping your emails short and to the point, you respect the recipient’s time and increase the chances of them reading and engaging with your message. Remember, brevity is key when it comes to effective cold emailing.
Now that we’ve covered the dos and don’ts of cold emailing, let’s delve into the heart of the matter—the actual email content.
We understand that what you’re seeking are practical examples and templates that you can customise for your campaigns. In response to that, we’ve curated seven proven cold email templates for you to utilise.
Feel free to take these templates, make any necessary edits to align them with your specific goals and audience, and give them a try in your campaigns. Don’t forget to incorporate the tips we discussed earlier to optimise their effectiveness.
Ready to enhance your cold email outreach? Take advantage of these templates, tailor them to your needs and unlock the potential of your email campaigns.
When it comes to link building, reaching out with guest post pitches is a common practice. However, it’s unfortunate that many of these pitches end up being ignored. The reason behind this is quite evident—most of them lack engagement and effort.
It’s important to keep in mind that cold emailing should always prioritise the recipient’s interests, not your own. What can a publication gain by sharing its content with its audience? That’s the key message you should focus on conveying, rather than solely considering what you stand to gain from it.
By shifting your mindset and crafting guest post pitches that emphasise the value and benefits for the publication and its readers, you can greatly enhance your chances of securing opportunities.
By approaching guest post outreach with a recipient-centric mindset, you can significantly increase your success rate and forge mutually beneficial partnerships.
Learn More: Top Blogger Outreach Tips to Build Authority
Subject: Industry Expert Offering Valuable Insights for Your Audience
Body: Hello [Name],
I wanted to take a moment to introduce myself to you.
I’m [Name], holding the position of [Job Role] at [Company]. With [X Years] of experience in the industry, I have honed my expertise in [Specialism].
I’m reaching out to explore the possibility of collaborating and providing valuable insights to benefit your readers.
I’ve come up with some thought-provoking article ideas, driven by my knowledge and expertise, which I believe would greatly resonate with your audience. These topics include:
This collaboration presents an excellent opportunity for your readers to gain a fresh perspective on these subjects from someone with extensive industry experience.
To give you a glimpse of my writing style, here are a few examples of articles I’ve previously authored:
Additionally, I am open to discussing any other concepts you may have or providing expert comments for content pieces you are currently working on.
I eagerly await your response and the chance to contribute to your platform.
[Your Email Signature]
As a link builder, digital PR is likely one of the tactics you employ to secure links from the press.
While having a compelling story is a significant aspect (perhaps even more than half the battle), crafting a persuasive pitch to the press is equally vital. After all, a great campaign holds no value if it goes unnoticed.
The key lies in perfecting your pitch to convince journalists to cover your campaign and include a link to it. This requires careful attention and effective communication.
By focusing on refining your pitch and clearly articulating the value and newsworthiness of your campaign, you can significantly enhance your chances of gaining media coverage and valuable backlinks. Remember, a well-crafted pitch can make all the difference in capturing the interest and attention of journalists.
Subject: New Study Unveils X as the Premier Global Destination for Y
Body: Hello [Name],
Exciting news! We have just launched a groundbreaking study that reveals [X as the most popular city in the world for Y].
Our research, conducted by [Company], analysed various factors, including [Factor 1, Factor 2, & Factor 3], to provide in-depth insights into the cities worldwide where [Y] thrives.
You can access the complete research findings here: [Link]
According to our study, the top 5 cities that have emerged as hotspots for [Y] are:
On the flip side, we also identified the 5 least popular cities for [Y]:
Given your expertise in writing about [Topic], I believe this could be a captivating feature for your readers.
Should you require any assistance, such as expert insights or quotes to accompany the research, please do not hesitate to let me know.
Thank you for considering this exciting opportunity.
[Your Email Signature]
When it comes to pitching your resource to an audience to build links, maximising success can be achieved by enhancing its value. A resource can encompass various forms such as content, your business, an event, or even a person.
To ensure optimal outcomes, it is crucial to focus on adding value throughout the pitching process.
Subject: Enhance Your Readers’ Experience with a Valuable [Resource]…
Body: Hello [Name],
I’m reaching out today to introduce you to a valuable resource that could greatly benefit your readers.
Let me share a brief overview of what this resource entails:
[Provide a concise summary of the resource and its value]
You can access the [Resource] directly at: [Link]
While exploring your website, I noticed your inclusion of several excellent resources on [URL of the page that links out]. Considering this, I believe that our [Resource] would be a valuable addition to complement these existing resources.
Here are a few reasons why I believe this [Resource] could be of genuine interest and utility to your readers:
Should you require any further information or have specific questions, please don’t hesitate to reach out. I’m here to assist you.
Looking forward to the possibility of collaborating with you for the benefit of your readers.
[Your Email Signature]
After sending an outreach email, you haven’t received any response or acknowledgment.
Subject: Re: [Your original subject line]
Body: Hello [Name],
I hope this email finds you well. I wanted to follow up on the message I sent a few days ago regarding the [topic/resource].
I understand that your inbox may be inundated, but I wanted to kindly remind you of the value this [topic/resource] can bring to you and your audience.
[Summarise the value and benefits briefly]
If you’ve had a chance to review the previous email, I would greatly appreciate any feedback or thoughts you may have. I genuinely believe that this opportunity aligns perfectly with your interests and objectives.
In case you missed it, I have included a copy of the original email below for your convenience.
[Include the content of the original email]
I appreciate your time and consideration. Please let me know if you require any additional information or have any questions. I look forward to hearing from you soon.
[Your Email Signature]
If you aim to collaborate with influencers and take your brand’s reach to new heights, it is essential to persuade them that your brand holds significant value for their partnership.
Consider using the following template to convince an industry influencer to endorse your products or services:
Subject: Exploring a Collaboration Opportunity with [Company]?
I hope this email finds you well. Allow me to introduce myself.
I’m [Name], and I hold the position of [Job Role] at [Company]. As part of my role, I oversee our influencer partnerships and have been impressed by the quality of your content on [Platform].
Given the strong alignment between our audiences, I believe there is significant potential for collaboration between our brands.
At [Company], we [briefly describe the company and its unique offerings]. Our focus is on delivering [specific value/benefit] to our target audience.
After reviewing your work, particularly your collaboration with [another brand] on [example post/collaboration], we were impressed by the creativity and value you brought to the partnership. We would love to discuss the possibility of working together on a similar project.
Would you be open to exploring a collaboration with us? We see great potential in joining forces to create engaging content that resonates with our shared audience.
I would be delighted to discuss this opportunity further and explore how we can create something truly remarkable together.
Please let me know if you’re interested, and we can arrange a convenient time to discuss the details.
Thank you for your time, and I look forward to the possibility of collaborating with you.
[Your Email Signature]
Learn More: The Dos and Don’ts of Influencer Marketing
The truth is, many sales professionals find themselves using cold emailing as a means to generate new business at some point in their careers, and there is absolutely nothing wrong with that.
However, it is crucial to approach cold emailing with careful consideration and craft a persuasive email. Consider using the following template as a starting point:
Subject: Achieving [X]: Insights from Businesses in Your Industry
I have a strong hunch that, based on my extensive experience working with businesses in the [Sector] industry, you may be facing challenges related to [Challenge].
Rest assured, you are not alone. Over the past [X] years, I have been dedicated to helping businesses like yours overcome these obstacles.
[Offer insights or share a relevant anecdote to showcase your experience]
I wanted to share some exciting news with you. We have recently published a comprehensive and FREE guide created by our team, which provides valuable insights into how you can [highlight the guide’s contents].
I believe this guide will be of great interest to you, as it offers an opportunity to compare our approach with your current strategies.
You can access the guide directly by following this link: [Link]
Additionally, I invite you to explore a selection of our recent case studies, which demonstrate how we have successfully assisted businesses similar to yours in achieving their [goal].
Please take a moment to review these resources and let me know your thoughts. If you would like to further discuss your specific challenges or explore potential solutions, I would be more than happy to arrange a call at your convenience.
Thank you for your time, and I look forward to hearing from you soon.
[Your Email Signature]
When it comes to requesting a favour, such as inviting an industry leader to appear on your podcast or seeking someone to act as your mentor, there is an art to asking for someone’s time.
Your objective is to persuade them that investing their time with you is not only worthwhile but also the best choice compared to other options.
Subject: Invitation to Be a Valued Guest on [Podcast]…
I understand that your time is precious, so I’ll get straight to the point.
My name is [Name], and I am the host of the [Podcast]. We dedicate each episode to interviewing industry experts like yourself, delving into their insights and perspectives on [Topic].
I genuinely believe that your expertise would be of immense value to our [Number of] listeners.
Having followed your work for years, I have been consistently impressed by the depth and quality you bring to your field. I would be honoured to feature you as a guest on our podcast.
To provide you with a better understanding of our show, I invite you to explore some of our recent episodes. You can access them here: [Link]
If you’re open to participating, we would require approximately 30 minutes of your time via [Skype/Zoom/Hangouts]. To ensure a seamless and engaging discussion, we will share the proposed discussion points with you well in advance.
Flexibility is key, and I am more than willing to accommodate your schedule. Please let me know the most convenient time for you.
However, if you are currently unavailable, I completely understand. Nevertheless, I hope you still find an opportunity to explore our podcast.
Should you have any inquiries or require further information, please feel free to reach out to me.
Thank you for considering this invitation, and I look forward to the possibility of having you as a guest on [Podcast].
[Your Email Signature]
Subject: Adding Value: Request for Link Inclusion to Enhance User Experience
I hope this email finds you well. I am reaching out regarding an article recently published on [Publication], titled “[Article Title].” The article references research conducted by my client, [Client], and we sincerely appreciate the coverage it received.
While we are grateful for the mention, I wanted to explore the possibility of adding a link to the original research page for the benefit of your readers. By including this link, readers will have the opportunity to [Highlight the value or insights the research provides]. Additionally, it will allow them to access the original research and associated data in more detail while providing proper credit to my client for their work.
To make it easier for you, I have included the relevant links below:
Article: [Link to the publication’s article] Research: [Link to the research or linkable asset]
If you have any questions or require further information, please do not hesitate to reach out. I am more than happy to assist you in any way I can.
Thank you for considering our request, and we appreciate your attention to this matter.
[Your Email Signature]
Naturally, it’s essential to address the legal aspects surrounding cold emails.
You may be wondering about the dos and don’ts when it comes to reaching out to prospects through cold emails.
The good news is that the answer is relatively straightforward, as outlined by Prospect.io:
Is it legal? Yes, in most cases, but specific rules need to be followed.
Moreover, different regulations apply depending on your location and the recipients you are reaching out to.
United States (USA)
In the US, cold emailing falls under the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act. To comply with this legislation, ensure that:
In Canada, compliance is governed by the CASL (Canada’s Anti-Spam Legislation). The regulations differ significantly from those in the US. To send someone an email, you must have explicit written or oral permission. Implied consent is not sufficient. Therefore, it is essential to obtain permission either through a referral from a mutual contact or by directly requesting permission during a cold call.
Australia’s Spam Act regulates cold emailing in the country. The act states that it is illegal to send unsolicited commercial electronic messages that have an Australian link. This includes messages originating or commissioned in Australia, as well as those sent to an address accessed in Australia. However, implied consent is acceptable in Australia, meaning that you can still send cold emails if a contact’s email address is publicly displayed alongside their job role, and the content of your email pertains specifically to their professional responsibilities.
United Kingdom (UK)
GDPR (General Data Protection Regulation) governs personal information and is particularly relevant to cold emails sent for B2B purposes. As long as you provide an easy opt-out option, B2B cold email communication is legal. However, it is crucial to ensure that your content is targeted towards individuals who would reasonably find it useful.
By prioritising the needs of your prospects, avoiding spam-like practices, and adhering to best practices, you can navigate the legal aspects of cold emailing. With the right templates and a focus on building relationships and adding value, cold emailing can become a more approachable and successful aspect of your work.
Wishing you success in your cold email endeavours!