Picture this. A business owner sets up an AdWords campaign and suddenly observes a surge in traffic with truckloads of clicks into their website. It’s so overwhelming that they don’t know what to do. Sounds familiar? Well, I am not surprised. There are millions of business owners out there who
Of all the categories of websites out in the world wide web, none can be more challenging to optimize for search engines than ecommerce sites. Therefore, ecommerce SEO requires a rigorous approach that encompasses all aspects of SEO techniques. While this may sound as a daunting task, this article aims
What is the first thing that comes to your mind when you want to analyze the traffic that is coming to your website? Google Analytics (GA)? Yes, almost every marketer knows what is Google analytics all about. Well, the fact is that nothing comes close to this Google software,
If you are into online marketing and search engine optimization, then you cannot be far away from Google Analytics v5. For starters, Google Analytics v5 is an online tool from the search engine giant that gives invaluable data and insights about the performance of your website based on various parameters.
Have you ever thought what actually happens to your potential customers who are interested in your offerings, but are just not ready to pull the trigger? They might just cool off and move away from the idea of availing what you have got to offer.
Simply put, a URL redirect is way of telling one page to show up instead of another whenever there is a request to access the latter. This is a way of sending both users and search engines to a particular URL instead of the one requested originally.
With a constant need to top the ranking game, have you ever wondered what is the new deciding factor today anyway? Well, it is your “featured snippets”. Masking organic search results that appear at the top of the Search Engine Results Pages and making your way into the Google Answer
Have you witnessed some turbulence in SEO over the past couple of weeks? Well, if yes, do not panic. It is just the new Google algorithm update making rounds. As March 9th 2018 was the date we witnessed a lot of changes and as Google also has refrained from giving this
As marketers look for new and innovative ways to target potential customers one question that frequently bothers them is what is a good click through rate. Well click through rates require special attention and you should know what numbers you are looking at. Click through rates vary by both industries
A Google AdWords campaign is the surest and fastest way to get initial traction for websites that have been just launched. Although the tool and its features look pretty straight forward, the intricacies of working with it can be quite complicated. Some of the questions I will be trying to
What is Google Maps Ads? Over the past few weeks, Google announced a plethora of changes to many of its products and services. While some of them were centered around the more traditional aspects such as AdWords and Analytics, a huge chunk of changes were centered around mobile devices.
