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12 KPIs for SEO to Track & Measure

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12 KPIs for SEO to Track & Measure

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12 KPIs for SEO to Track & Measure

Tracking and Measuring SEO Success: 1 Key Performance Indicators (KPIs) to Monitor

SEO KPIs are crucial metrics that allow businesses to evaluate the effectiveness of their SEO efforts. Without properly defining, monitoring, and analysing these KPIs, it’s impossible to determine whether your SEO strategies are successful. Moreover, SEO KPIs can help set and manage expectations, allowing stakeholders and business partners to assess the progress and impact of your work.

By utilizing these KPIs, you can gain a better understanding of the performance of your SEO strategies and ensure that you’re on track to achieving your business goals.

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Conversion in Sales and Leads

One of the most crucial metrics for measuring the success of your SEO efforts is organic conversions, regardless of whether they are sales, leads, subscriptions, or any other action that generates revenue for your business.

Measuring and tracking organic conversions is a straightforward and reliable method of demonstrating the effectiveness of your SEO work. It’s easy to connect the dots between organic conversions and SEO campaigns, making it an essential KPI for any business.

However, before beginning an SEO campaign, it’s essential to note your conversion benchmark. Without a baseline, it’s tough to showcase any changes from the point before your SEO endeavours began.

Moreover, it’s essential to track not only the number of conversions but also the conversion rate as a percentage of your organic traffic. This helps to analyse the efficiency of your SEO strategies, especially as your traffic fluctuates.

Thankfully, tracking conversions has never been easier, thanks to Google Analytics. With Google Analytics 4, tracking conversions is a breeze. By simply marking your desired events as conversions under the “Events” section, you can begin tracking them instantly.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is a predictive measure of the total amount of profit you can expect from a single customer throughout their relationship with your business. It’s an incredibly important SEO KPI because it showcases the long-term value of every visitor you convert into a customer.

  • Customer Lifetime Value (CLV) is a predictive measure of a customer’s total profit potential throughout their relationship with your business.
  • CLV is an important SEO KPI because it showcases the long-term value of every converted visitor.
  • With CLV metrics, you can categorize customers into tiers and allocate resources effectively.
  • Tracking CLV as an SEO KPI helps you make better decisions about content creation, keyword targeting, and conversion funnel optimization.
  • CLV is a valuable metric for other teams and departments to use.
  • Keep in mind that CLV will change over time as you refine and optimize your strategies.
  • CLV is a unifying SEO KPI that helps you understand the long-term value of each customer, optimize your funnel, and grow your business.

Learn More: What is the “Funnel” in Digital Marketing?

Cost Per Acquisition (CPA)

If you’re investing in SEO, you want to know that you’re getting your money’s worth. That’s where cost per acquisition (CPA) comes in – it tells you how much you’re spending to acquire one converting user.

Why is CPA an important SEO KPI to track? Well, it helps you understand the efficiency of your SEO campaigns. If your CPA is high, it could mean that your content is targeting the wrong keywords or not resonating with your target audience.

To calculate your CPA, simply divide your total SEO costs (including agency fees, content creation, and SEO tools) by the number of conversions.

Don’t forget that tracking and analysing KPIs is essential to optimizing your SEO efforts and getting the most out of your investment.

Learn More: 8 Simple Steps to Kickstart Your SEO Campaign

Return on Investment (ROI)

Return on investment (ROI) is the holy grail of SEO strategies. It measures the money you make from the money you invest, providing you with concrete evidence that your SEO efforts have paid off.

  • Calculating ROI for SEO can be challenging as it takes time to show results.
  • Unlike other marketing investments, it can take months or even years to see returns on SEO investment.
  • Timing is critical when tracking SEO ROI to determine the appropriate time to measure it.
  • To calculate ROI, subtract the initial cost of investment from the total revenue generated and divide by the initial cost of investment.
  • Knowing your target ROI will help you track your progress regularly and adjust as necessary. </li

Organic Visibility of Your Website

As a business owner or marketer, your goal is to reach as many potential customers as possible. One way to achieve this is by boosting your organic visibility, also known as search visibility.

  • Organic visibility is a crucial SEO KPI that measures how easily your brand can be found on search engines without paid ads.
  • Measuring organic visibility has become more complex due to the emergence of new SERP features like knowledge panels and local packs.
  • Increasing your organic visibility can attract potential customers and benefit your brand.
  • Google Search Console is a useful tool for tracking organic visibility and other SEO metrics.

Learn More: How to Increase Organic Traffic

Organic Sessions

Are you looking to improve your business’s search engine optimization (SEO) strategy? Tracking your organic visibility and impressions is a crucial step towards achieving that goal. But what’s even more important is monitoring the impact that increased visibility has on your website’s organic sessions and conversions.

Organic sessions are a great way to measure the success of your SEO strategy. When you see a growth in organic impressions and visibility, you should expect to see an increase in organic sessions, which ultimately lead to conversions.

To monitor your organic traffic, you can use tools like Google Analytics and Google Search Console. Google Analytics can provide you with detailed reports on your website’s traffic, but for tracking SEO KPIs, we recommend focusing on data from Google Search Console. By isolating non-branded traffic and filtering out branded searches, you can get a clearer picture of how well your SEO strategy is working.

Learn More: The Complete Beginner’s Guide to Google Analytics

Branded vs. Non-Branded Traffic

As a business owner or marketer, you want to attract new customers to your website. And while it’s great to have repeat visitors who already know your brand, it’s non-branded traffic that can really drive growth.

Non-branded traffic refers to people who found your website through a search engine without prior knowledge of your business. This kind of traffic is a strong indicator of the effectiveness of your SEO strategy.

On the other hand, branded traffic comes from people who already know about your business. While it’s important to maintain a loyal customer base, branded traffic is not a reliable measure of SEO success.

To measure the split between branded and non-branded traffic, you can use advanced filters in your analytics tool. This will give you a clear picture of how much of your traffic is driven by SEO and how much is from other channels.

Learn More: Perfect SEO Hacks – Boost Your Site Rank Today

Ranking Your Keywords

When it comes to measuring the success of your SEO efforts, keyword rankings are a crucial metric to track. By understanding which keywords are driving traffic to your site, you can gain valuable insights into your content’s performance and identify areas for improvement. Here are some key points to keep in mind:

  • Increases in keyword rankings often translate to more traffic and more business, making them a reliable indicator of your SEO success.
  • In the past, businesses focused on tracking a handful of keywords to measure their strategy’s effectiveness. However, with the rise of semantic search, a single page of content can rank for hundreds or even thousands of different keywords.
  • It’s important to stay informed of both the keywords you rank well for and the ones you don’t. This can help you identify opportunities for optimization and refine your content strategy.

Google Business Profile Metrics

As a local business, have you ever wondered how potential customers find you? In today’s digital age, having a strong online presence is essential for any local business. This is where Google Business Profile (formerly known as Google My Business) comes into play. It’s a free tool from Google that helps local businesses manage their online presence across various Google platforms.

  • Simply having a Google Business Profile isn’t enough; it’s important to monitor its performance.
  • Monitoring the metrics provided by Google Business Profile can help you understand how customers are interacting with your business online.
  • Google Business Profile provides several essential metrics such as views, searches, clicks, direction requests, and calls.
  • By tracking these metrics as SEO KPIs, you can see the impact of any improvements you make to your profile or website.
  • Local businesses looking to improve their online presence should leverage the power of Google Business Profile and track its metrics as part of their SEO strategy.

Learn More: 7 Secrets About Google My Business Listing

Backlinks are like referrals for your website, and they play a crucial role in improving your website’s visibility on search engines. In fact, it’s one of Google’s top-ranking factors. That’s why it’s important to understand the health of your link profile compared to your competitors.

Here are the link metrics you should be measuring as SEO KPIs:

  • Total number of backlinks
  • Total number of referring domains
  • Number of links lost
  • Number of links earned

Learn More: What are Backlinks

Organic CTR

If you want your website to rank higher on Google and get more clicks, you need to pay attention to your click-through rate (CTR). While it’s not a direct ranking factor, a higher CTR means more people are clicking on your listing, resulting in more traffic to your site.

Tracking CTR as a key performance indicator (KPI) is essential at both the page and query level. A higher organic CTR is indicative of a more relevant title tag and meta description for a given query.

To put it into perspective, look at the average CTR that each position on the search engine results page can expect to receive. Use this as a benchmark to see whether your CTR is above or below average.

You can easily monitor your own pages and queries’ CTR in Google Search Console’s performance report. Keeping track of your CTR is a simple but effective way to assess the effectiveness of your SEO efforts.

Learn More:What is a Good Click Through Rate?

User Engagement

When it comes to SEO, user engagement metrics are crucial to track. These metrics help you understand how users are interacting with your website and can reveal opportunities for improvement.

There are a few key metrics to focus on, including bounce rate, average time on page, session duration, and pages per session. But it’s important to note that not every metric is equally relevant for every business.

Speaking of bounce rate, this metric measures the percentage of users who leave your site after landing on a page. A high bounce rate could indicate that your content isn’t capturing users’ attention or that your page isn’t relevant to the search queries it’s ranking for.

To track your bounce rate, head to Google Analytics and navigate to “Reports” > “Engagement” > “Pages and screens.” And if you’re not seeing the results you want, don’t worry—small changes can often make a big difference.

Get Started with SEO SKPIs Tracking Now

It is crucial to track key performance indicators (KPIs) for your SEO strategies, regardless of the metrics you choose to measure. The earlier you start collecting and analysing data, the better you will understand your current performance and benchmarks. By setting and monitoring SEO KPIs, you can continually evaluate the success of your campaigns and make data-driven decisions.

At Traffic Radius, we emphasize the importance of tracking KPIs to drive SEO success and achieve your business goals.


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