Optimising Your Google Business Profile: A Guide to the Knowledge Panel Advantage

Are you a business owner who is seeking different ways to increase your online visibility or build your brand’s online reputation? One of the best ways to achieve this is by optimizing your Google Business Profile to ensure that it appears in the Google Knowledge Panel.

So, let’s start with – What is Google Knowledge Panel?

The Google Knowledge Panel is a feature in Google search results that provide a summary of information about a specific topic, person, place or thing. The Knowledge Panel provides a quick and easy way for users to learn more about a particular entity without having to click through to another website. It offers an easy process and helps drive customers to your website

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What are the Key Benefits of Google’s Knowledge Panel?

• Provides a quick and convenient way to get information
• Increase visibility, credibility and brand awareness
• Helps promote products or services
• Provides contact information
• Helps get more website traffic, sales and customer engagement

Why Do You Need a Google Knowledge Panel?

As an author, you can become a trusted news source for your audience. However, it can be challenging to gain a substantial following in a world where countless voices are competing for your attention. To stand out, you must utilize all available resources, one of those being your Google Knowledge Panel.

By informing Google that you own your brand, you gain control of the information displayed, ensuring accuracy and up-to-date details. This step is particularly crucial when building your brand’s SEO.

Role of Google Knowledge Panel

Google uses its Knowledge Graph to determine what information to display in the panels, using data from keyword searches and common questions asked about the entity. For instance, the knowledge graph about watermelons isn’t specific to any individual or brand and is not claimable.

The Google Knowledge Panel allows you to control the narrative, ensure accuracy and up-to-date information and build your brand’s SEO.

Learn More: 7 Secrets About Google My Business Listing

How Does Optimizing Your Google Business Profile Help?

When a user searches for a business on Google, the Knowledge Graph scans the web for information about that business and presents relevant information in the Knowledge Panel. The information may include:

• Business Name
• Address
• Phone Number
• Website Link
• Reviews

By optimizing your Google Business Profile, you can increase the chances of your business appearing in the Knowledge Panel, which can lead to increased visibility and traffic to your website.

Learn More: Tips to Optimizing You Google Business Profile

How Do Knowledge Panels in Google Help Your Business Thrive?

• SEO Optimization: Verifying and managing your author knowledge panel account can provide multiple benefits, and one of the most significant is an increase in SEO. When users conduct a Google Search for your brand, the knowledge graph featuring information about you and your business will be the first thing they see on the SERPs. This in turn will lead to an increase in search visibility which means you can drive more traffic to your site and get opportunities for revenue generation.
• Brand Visibility: The Google Knowledge Panel offers plenty of opportunities for improving brand visibility. You can present all your branding assets, from your name to your social media handles to key website pages, in one place.
• Establishes Credibility: The Google Knowledge Panel can assist you with reputation management. Reviews play a crucial role in establishing online credibility, and negative reviews can damage your image. The panels can also be used to build trust and assist with reputation management.
• Better User Experience: The Google Knowledge Panel helps improve the user experience. Search engines prioritize providing users with the best possible UX and your verified author panel contributes to this. Additionally, you can benefit from the positive UX as it helps drive traffic to your website.

Learn More: Top 15 Killer Local SEO Tips for Your Local Business

How To Claim Knowledge Panels In Google?

• To claim a knowledge panel, it’s necessary to have a Google account. If you don’t have one you can easily create one.
• Log in to your preferred account and use Google to search for your brand
• Look for the knowledge panel that appears at the top of the search results, which displays information about your business or entity
• Click on the “Claim This Knowledge Panel” link at the bottom of the panel’s box
• Sign in and make updates or changes to the panel as necessary

Add the email addresses of the people you want to grant access to and choose their permission levels

Updating Your Google Knowledge Panel?

If you want to update your Google Knowledge Panel, here’s what you need to do.

• Log into the Google account linked with the knowledge panel
• Turn on “Web and App Activities” in your Google account’s Activity Controls to track your searches and provide access to the knowledge panel
• Update your knowledge panel, search for the entity on Google and verify that the correct panel is displayed
• Click the “Suggest Edits” or similar link at the top of the panel, and select the section you wish to update, such as images, descriptions or social media links
• Enter your suggested changes in the provided text box, including specific details and URLs to support your request
• Submit each page as a separate request

What are the Different Ways of Getting to the Google Author Knowledge Panel?

Do you want to get a Google Author Knowledge Panel?

There are many ways of getting your brand name to appear in the Knowledge Graph.

• Use Wikipedia: To become featured on a Wikipedia page, you can focus on building Wikipedia backlinks by fixing broken links or asking an independent Wikipedia editor to create a page for you. However, this can be a challenging task. Alternatively, you can consider leveraging Wikidata, which feeds structured data to Wikimedia projects, including Google’s Knowledge Graph.
• Use Third-Party Websites: You can optimise your website to improve your chances of appearing in the Knowledge Graph by using schema markup, creating a detailed “About Us” page, and piggybacking on your connections. Another way is to get featured on third-party websites by guest posting, speaking at events, conducting interviews, creating collaborative content and participating in expert roundups.
• Use Social Media– Ramp up your social media presence to increase your chances of being featured in the Knowledge Graph by creating content that your audience will interact with and share. Continuously updating your information is crucial to ensuring that your knowledge panel is populated with the latest data on you. By doing all these, you provide search engines with enough factual data about yourself, making you recognizable as an entity worthy of a knowledge panel.

A few tips for optimizing your Google Business Profile

Want to know what’s an easy way to optimise your Google Business Profile? We’re sharing a few tips and tricks to help you optimise your Business Profile online.

• Provide Accurate and Consistent Information: Ensure that your information is accurate and consistent across all online platforms. Inaccurate or inconsistent information can lead to confusion and frustration for potential customers, which can harm your online reputation. Make sure that your information is up-to-date and matches the information on your website, social media profiles and online directories.
• Add Photos and Videos: Adding high-quality photos and videos to your Google Business Profile can help you stand out from your competitors and showcase your products or services. Make sure that your photos and videos are relevant to your business and showcase your brand in the best possible light.
• Review Customer Reviews: Responding to customer reviews is an essential part of optimizing your Google Business Profile. By responding to reviews, you can show that you value your customers’ feedback and are committed to providing excellent service. Make sure that you respond to both positive and negative reviews professionally and courteously. This can help you build a loyal customer base and improve your online reputation.
• Utilise Google Posts: Google Posts is a feature that allows you to create short posts about your business and showcase your products or services. These posts appear directly in the Knowledge Panel and can help you stand out from your competitors. Make sure that your Google Posts are relevant, engaging and include a call-to-action to encourage potential customers to take action.

Learn More: Tips to Optimizing You Google Business Profile

Want to expand your business presence online?

Why not partner with a Professional SEO company? At Traffic Radius, we understand that optimizing your Google Business Profile can be extremely time-consuming and challenging, especially if you are not familiar with SEO practices.

That’s where our professionals come in. We have years of experience in the industry; our team works to ensure our clients meet their business goals and achieve the desired results. Get in touch with us today.

Conclusion

Optimizing your Google Business Profile is essential for improving your online visibility, attracting more customers and establishing your brand as a leader in your industry. By following the tips and best practices outlined in this  blog, you can optimise your profile for maximum visibility and take advantage of the Google Knowledge Panel.

Points To Remember:

• Keep your information accurate and consistent
• Add high-quality photos and videos
• Reply to customer reviews
• Utilise Google Posts
• Track your performance