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LCP or Largest Contentful Paint, is a crucial metric in measuring page speed. It measures the time it takes for…

Monitoring web performance is critical for a successful website. Slow-loading pages, unresponsive interfaces, and other performance issues can impact user…

Unlocking the Benefits of Google Lighthouse: Understanding the Test, Tool and Score Google Lighthouse is a software tool that is…

As online marketers and website owners, we all strive to attract and retain visitors to our websites. However, simply getting…

As a business owner, understanding the ROI (return on investment) of your SEO efforts is crucial. This is especially true…

Google Search Console (GSC) is a tool provided by Google that enables website owners to monitor their site’s technical SEO…

Since Google’s 2018 algorithm update of E-A-T (Expertise, Authoritativeness, Trustworthiness), digital marketers and copywriters have been striving to meet the…

Anchor text is a crucial component of the web, widely recognized as one of its most distinctive features. By enabling…

Dynamic rendering is a method that serves different versions of a website depending on the device or browser used by…

An Introduction to Core Web Vitals If you’re looking to improve your website’s user experience and SEO rankings, you need…

At the heart of any SEO project lies the step of keyword research. You might have come across various articles about targeting the right keywords including long tail keywords. When one looks at examples of long tail keywords, it seems counter intuitive to think that they drive a lot of

Content performance and SEO can be impacted by several factors. In a time, where internet users are extremely impatient and search engines taking their side, it becomes vital to spot and address the technical and non-technical errors around your websites. Search engine land author “Jim Yu” addresses the issues that

With Google disavow tool around, marketers like you are certainly relieved to forgo external links, as it is no more considered as a part of the Google’s way to count the links while ranking websites. Well, having said that, are we really making the most out of this tool? Unfortunately, not

Remember the good old days when creating high quality backlinks used to a fairly simple process? Back in the day, all you had to do was come up with few blog posts and post them on article submission sites to get a bunch of back links to your site.

So your website is live with all the SEO hacks that you think to be impactful. It’s got all the keywords in your niche that are implemented in an effective way both in the body copy and headlines. You even have submitted an XML Sitemap to Google. Yet, your site

Why do you include alt text to images in the blogs and articles that get published on your website? Well, to grab the attention of the readers and also to strengthen your message. However, it is important for you to provide good alternate texts for images. Adding alt tags for

One of the most valuable tools that individuals with a self-hosted WordPress site can leverage is the Yoast SEO plugin. This popular WordPress plugin has helped both SEO professionals and personal bloggers to make the site more search engine friendly. All the self-hosted WordPress sites can get the Yoast SEO

Every website owner and marketer would certainly want their website to rank higher on Search Engine Result Pages (SERPs). Isn’t it? Well, even before your content gets ranked on SERPs, it is essential for you to establish hierarchy on your website. This helps you to give more link value to

Working closely on the heels of Panda Update, Google rolled out the Google Penguin Update to target two other aspects of SEO that were being rampantly manipulated and misused. While the Panda Update aimed to tackle the ever increasing menace of low-quality content making it to the top of the

When Google first came with its search engine, it was rudimentary and therefore easy for the webmasters to trick the algorithm. With time, Google came to know of ways and means that site owners deploy and started to up their game accordingly. And that’s how Google Panda came to being.

Understanding Local SEO: What It Is and Why It Matters Local SEO refers to the process of optimising a business’s…

Introduction: Understanding the Impact of SEO Myths SEO myths have a widespread influence on how businesses approach online visibility, often…

The Evolution of SEO: Setting the Stage for 2026 Search engine optimisation has undergone significant transformation, shifting from keyword stuffing…

Introduction to SEO: Understanding the Basics Search Engine Optimisation (SEO) is the practice of improving a website’s visibility on search…

Understanding the Importance of Local SEO for Melbourne Businesses Local SEO plays a critical role in helping Melbourne businesses thrive…

Introduction: Setting the Stage for Shopify vs Custom Ecommerce Choosing between Shopify and a custom ecommerce solution is a defining…

Understanding the Importance of SEO for Your Shopify Store Search engine optimisation (SEO) is a critical aspect for Shopify stores…

Understanding Shopify’s Built-In Limitations Shopify offers a comprehensive platform for e-commerce businesses, but it has certain built-in restrictions that may…

Introduction to Marketplace Selling and Ecommerce SEO Marketplace selling involves utilising third-party platforms such as Amazon, eBay, or Etsy to…

Understanding Conversion Rates and Their Importance for Your Ecommerce Store Conversion rates measure the percentage of website visitors that complete…