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Monitoring web performance is critical for a successful website. Slow-loading pages, unresponsive interfaces, and other performance issues can impact user…

Unlocking the Benefits of Google Lighthouse: Understanding the Test, Tool and Score Google Lighthouse is a software tool that is…

As online marketers and website owners, we all strive to attract and retain visitors to our websites. However, simply getting…

A 404 error occurs when a website’s server cannot locate the page that a user is attempting to access via…

Google Search Console (GSC) is a tool provided by Google that enables website owners to monitor their site’s technical SEO…

Since Google’s 2018 algorithm update of E-A-T (Expertise, Authoritativeness, Trustworthiness), digital marketers and copywriters have been striving to meet the…

Anchor text is a crucial component of the web, widely recognized as one of its most distinctive features. By enabling…

Dynamic rendering is a method that serves different versions of a website depending on the device or browser used by…

An Introduction to Core Web Vitals If you’re looking to improve your website’s user experience and SEO rankings, you need…

Google’s latest April 2023 reviews update rollout on April 25, 2023. Many publishers were affected by this significant update and…

Content performance and SEO can be impacted by several factors. In a time, where internet users are extremely impatient and search engines taking their side, it becomes vital to spot and address the technical and non-technical errors around your websites. Search engine land author “Jim Yu” addresses the issues that

With Google disavow tool around, marketers like you are certainly relieved to forgo external links, as it is no more considered as a part of the Google’s way to count the links while ranking websites. Well, having said that, are we really making the most out of this tool? Unfortunately, not

Remember the good old days when creating high quality backlinks used to a fairly simple process? Back in the day, all you had to do was come up with few blog posts and post them on article submission sites to get a bunch of back links to your site.

Even before you understand what are keywords, do you know your website is already ranking for a specific keyword? Yes, such is the beauty of SEO keywords. Whether you know keywords definition, keywords meaning or even before you make an attempt to define keyword, you are already using it.

Why do you include alt text to images in the blogs and articles that get published on your website? Well, to grab the attention of the readers and also to strengthen your message. However, it is important for you to provide good alternate texts for images. Adding alt tags for

One of the most valuable tools that individuals with a self-hosted WordPress site can leverage is the Yoast SEO plugin. This popular WordPress plugin has helped both SEO professionals and personal bloggers to make the site more search engine friendly. All the self-hosted WordPress sites can get the Yoast SEO

Every website owner and marketer would certainly want their website to rank higher on Search Engine Result Pages (SERPs). Isn’t it? Well, even before your content gets ranked on SERPs, it is essential for you to establish hierarchy on your website. This helps you to give more link value to

Working closely on the heels of Panda Update, Google rolled out the Google Penguin Update to target two other aspects of SEO that were being rampantly manipulated and misused. While the Panda Update aimed to tackle the ever increasing menace of low-quality content making it to the top of the

When Google first came with its search engine, it was rudimentary and therefore easy for the webmasters to trick the algorithm. With time, Google came to know of ways and means that site owners deploy and started to up their game accordingly. And that’s how Google Panda came to being.

If the customers do not know anything about you, then how would they come to you? Simple logic right? Yes, this is the case with your online business too. Local business listing enable you to market your offerings to a targeted demographic. A strong local search presence is extremely important