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In the highly competitive online marketing landscape, it is not uncommon to see a large number of businesses place an…

We know how important content marketing is for better performance on Google. High quality content rich in keywords can generate traffic and ultimately higher revenue for the company. However, it is not always easy to create quality content on a consistent basis. To solve this content creation problem, Brian Dean

2018 is the year of content marketing! 70% marketers are creating more content in 2017 than they did in the last two years combined. In the wake of today’s stiff competition, it’s really important to have a proper content marketing strategy in order to keep up. What is Content Marketing?

Today, 80% of online content utilizes visuals in one form (infographic) or the other to engage a wider audience. What is an Infographic? An infographic does a lot more than educate and inform; it’s a great way for marketers to capture viewer’s interest through intelligent data visualization that eliminates heavy

The search algorithm updates used by Google are a set of rules that help organis the vast number of URLs…

Recovering your organic performance after a website migration is a challenging task that requires careful handling. While a successful migration…

Understanding Creator Marketing: Lay the Foundation Creator marketing leverages partnerships with influencers, content creators, or niche market authorities to enhance…

Introduction: The Importance of Hyper-Local PPC Landing Pages Hyper-local PPC landing pages play a pivotal role in connecting advertisers with…

Location landing pages often don’t receive the recognition they deserve. Many businesses simply provide basic information such as their name,…

Merely conducting keyword research isn’t sufficient to secure high-ranking on-search engine results pages (SERPs) for the queries relevant to your…

Among the plethora of social media platforms available today, Reddit remains highly misunderstood and often overlooked by SEO professionals. However,…

As digital marketers and SEO professionals, our constant pursuit is to discover innovative tools that can enhance our client results….

When it comes to WordPress, the possibilities for creating a website that fulfils all your requirements are limitless. However, before…

The algorithm utilised by Google’s search engine to determine the order and relevance of search results is known as the…

With a constant need to top the ranking game, have you ever wondered what is the new deciding factor today anyway? Well, it is your “featured snippets”. Masking organic search results that appear at the top of the Search Engine Results Pages and making your way into the Google Answer

Have you witnessed some turbulence in SEO over the past couple of weeks? Well, if yes, do not panic. It is just the new Google algorithm update making rounds. As March 9th 2018 was the date we witnessed a lot of changes and as Google also has refrained from giving this

As marketers look for new and innovative ways to target potential customers one question that frequently bothers them is what is a good click through rate. Well click through rates require special attention and you should know what numbers you are looking at. Click through rates vary by both industries

A Google AdWords campaign is the surest and fastest way to get initial traction for websites that have been just launched. Although the tool and its features look pretty straight forward, the intricacies of working with it can be quite complicated. Some of the questions I will be trying to

Why should you use adwords marketing? Why use adwords at all? Does adwords actually work? Are these questions bothering you? Well, relax, these are some of the common keyword phrases that are searched on Google as well. So, what does that imply? It simply means that there are several business

Statistics on search engine marketing helps you to understand how frequently search engine marketing is being used by the marketers today. Search engine statistics also helps you to identify and devise the right search engine tactics and strategies. Often, these search engine statistics will be the strategies and tactics that

Want to reap the maximum from your PPC campaigns? Well, then it is important for you to carry out an effective PPC audit. In PPC auditing, the PPC accounts should be audited to identify potential opportunities and get specific recommendations that help you to keep your PPC accounts moving towards

When you encounter the message “Discovered – currently not indexed” it indicates that Google is aware of the URL but…

We’re aware of the significance of link building in any SEO strategy, with quality being paramount over quantity. This is…

When it comes to obtaining top-notch backlinks, SEO professionals are constantly seeking fresh and creative methods to secure powerful links…

Introduction to React and Its SEO Challenges React, a popular JavaScript library for building user interfaces, is widely recognised for…

If you haven’t integrated digital PR into your link building strategy, you’re overlooking a tremendous opportunity to gain a competitive…

What Is Googlebot? Googlebot serves as the web crawler employed by Google to collect the necessary information and construct a…

Over six months have passed since the launch of ChatGPT by OpenAI, marking a significant milestone in the AI landscape….

What is Broken Link Building? Broken link building in SEO involves the identification of inactive or non-functional links on external…

When it comes to SEO keywords, understanding their different categories based on search intent can greatly impact your SEO strategy….

Charities and nonprofits increasingly rely on search engine optimisation (SEO) to enhance their fundraising efforts. SEO involves optimising websites and…

Introduction: The Evolving Landscape of Digital Marketing Digital marketing continues to transform at an unprecedented pace, shaped by technological advancements,…

Introduction: How Digital Marketing Myths Drain Your Budget Misconceptions surrounding digital marketing can lead to wasted resources, underperforming campaigns, and…

What is Search Engine Marketing (SEM) and Why ROAS Matters? Search Engine Marketing (SEM) refers to strategies aimed at increasing…

Introduction: The Importance of Optimising Cost-Per-Acquisition in SEM Optimising cost-per-acquisition (CPA) in search engine marketing (SEM) is vital for maximising…

Understanding the Role of a Search Engine Marketing Agency A Search Engine Marketing (SEM) agency plays an essential role in…

Introduction: The Ever-Evolving Marketing Landscape Marketing has undergone profound changes over the past few decades, evolving from traditional formats to…

Understanding the Foundations of Digital Marketing Digital marketing encompasses all efforts to promote goods or services through digital channels. At…

Introduction: Understanding the Impact of Misconceptions in Digital Marketing Misconceptions surrounding digital marketing agencies often lead to misguided partnerships that…

Introduction: The Evolution of Digital Marketing Agencies Digital marketing agencies have undergone significant transformation over the years, adapting to rapid…

Understanding Digital Marketing: An Overview Digital marketing encompasses various strategies aimed at promoting products, services, or brands through online channels….