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If you’re a blogger, then Google Search Console (GSC) is a tool you can’t afford to ignore. Previously known as…

Incorporating an Aggregate Review schema can be advantageous for businesses to display their product’s ratings and reviews. This schema markup…

WordPress is renowned for its SEO capabilities, but there’s always room for improvement. By focusing on WordPress SEO, you can…

A holistic SEO approach is essential because it aligns with Google’s mission of providing users with the best possible search…

While internal links are often lauded for their SEO benefits, outbound links are sometimes overlooked in the link building process….

There are certain words that can be ignored by search engines, both when people search for something and when search…

One client requested us to rank their website for the keyword “London Olympics” a few weeks before the event. However,…

White label SEO refers to the practice of a third-party SEO agency providing SEO services to another agency or company…

Introduction Meta descriptions may not directly impact your website’s ranking, but they are critical to your SEO success. Why? Because…

Did you know that as a digital marketer, you’ve most likely used some form of AI technology today? Despite its…

Search engine optimization (SEO) is a business marketing channel with plenty of benefits. It can be implemented by both small and large businesses due to its low cost and scalability. What is SEO? We can define search engine optimization as a set of activities that ensure your website is easily

Are you tired of experimenting with various approaches to get your site positioned higher? Tried implementing SEO techniques? Failed? Before you curse the SEO techniques, let me disclose that there’s dependably a procedure to get the best yield! There are thumb rules set to get the nuts and bolts right,

Structure of the blog: 1) Introduction 2) Understanding Search Engine Optimization On-page SEO Off-page SEO 2) The Importance of SEO for your business 3) Developing an effective SEO strategy Functioning of a search engine Determining the relevancy of a page Understanding your audience Issues encountered while matching content to queries

Google’s all-knowing, super powerful and forever improving search engine algorithm is the lifeline of Internet. With each update, Google has brought a revolution in SEO strategies and shifted the overall spectrum of online businesses. Achieving online success is almost impossible without understanding Google algorithm updates over the past few years.

Introduction Ever struggled with determining the popularity of your brand, or pinpointing regions where your product is most searched for? Or the most common one, with finding which key terms and queries (relevant to your business) are most searched for on Google? Your struggle is about to end. It may

You must be thinking Bing Ads is a joke, right? I can understand. Most of us don’t even believe that there are people out there who use Bing. Let alone a Bing Ads Campaign. But hang on a minute. Have a look at these stats and we’ll talk. There’s no

What comes to mind when I say the word, “meta tag”? Does your heart skip a beat, in anticipation of something of value? Or, do you naturally cringe and try to avoid the topic at all cost, until you’re forced to confront your monsters? I’m here to tell you that

As we leave the fourth quarter of 2017, it’s time to look forward to the year ahead and think of what’s in store for digital trends and SEO next year. With so many “best practices” and numerous ranking factors to consider, it’s sometimes difficult to figure out what’s really important

Are your planning for a successful SEO campaign? In that case, have you ever thought what makes an SEO campaign successful? It’s the backlinks. Yes. Backlinks are the magical ingredients that define the success of your SEO campaigns. Credible backlinks are deemed to be vital elements to succeed in SEO,

In the last few years, Google has made several changes in its Search Console, previously known as Google Webmaster Tools. The giant search engine has released substantial amounts of data that will be very useful for Search Engine Optimization. Given that we have lost significant keyword data with regard to