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In the highly competitive online marketing landscape, it is not uncommon to see a large number of businesses place an…

We know how important content marketing is for better performance on Google. High quality content rich in keywords can generate traffic and ultimately higher revenue for the company. However, it is not always easy to create quality content on a consistent basis. To solve this content creation problem, Brian Dean

2018 is the year of content marketing! 70% marketers are creating more content in 2017 than they did in the last two years combined. In the wake of today’s stiff competition, it’s really important to have a proper content marketing strategy in order to keep up. What is Content Marketing?

Today, 80% of online content utilizes visuals in one form (infographic) or the other to engage a wider audience. What is an Infographic? An infographic does a lot more than educate and inform; it’s a great way for marketers to capture viewer’s interest through intelligent data visualization that eliminates heavy

In an ever-increasing CPC market, it’s crucial to focus on factors within your control to enhance account efficiency. Harnessing the…

In the digital marketing realm, the age-old debate of social media marketing versus SEO doesn’t hold much ground anymore. In…

Location landing pages often don’t receive the recognition they deserve. Many businesses simply provide basic information such as their name,…

Merely conducting keyword research isn’t sufficient to secure high-ranking on-search engine results pages (SERPs) for the queries relevant to your…

As digital marketers and SEO professionals, our constant pursuit is to discover innovative tools that can enhance our client results….

When it comes to WordPress, the possibilities for creating a website that fulfils all your requirements are limitless. However, before…

The algorithm utilised by Google’s search engine to determine the order and relevance of search results is known as the…

Buyer Keywords are specific search terms and phrases used by individuals actively seeking to make a purchase. These keywords indicate…

When it comes to choosing the right website platform for your business, the options are plentiful. Today, we’ll focus on…

Are you looking to enhance your website’s search engine optimisation (SEO) performance and establish your brand as a trusted source…

With a constant need to top the ranking game, have you ever wondered what is the new deciding factor today anyway? Well, it is your “featured snippets”. Masking organic search results that appear at the top of the Search Engine Results Pages and making your way into the Google Answer

Have you witnessed some turbulence in SEO over the past couple of weeks? Well, if yes, do not panic. It is just the new Google algorithm update making rounds. As March 9th 2018 was the date we witnessed a lot of changes and as Google also has refrained from giving this

As marketers look for new and innovative ways to target potential customers one question that frequently bothers them is what is a good click through rate. Well click through rates require special attention and you should know what numbers you are looking at. Click through rates vary by both industries

A Google AdWords campaign is the surest and fastest way to get initial traction for websites that have been just launched. Although the tool and its features look pretty straight forward, the intricacies of working with it can be quite complicated. Some of the questions I will be trying to

Why should you use adwords marketing? Why use adwords at all? Does adwords actually work? Are these questions bothering you? Well, relax, these are some of the common keyword phrases that are searched on Google as well. So, what does that imply? It simply means that there are several business

Statistics on search engine marketing helps you to understand how frequently search engine marketing is being used by the marketers today. Search engine statistics also helps you to identify and devise the right search engine tactics and strategies. Often, these search engine statistics will be the strategies and tactics that

Want to reap the maximum from your PPC campaigns? Well, then it is important for you to carry out an effective PPC audit. In PPC auditing, the PPC accounts should be audited to identify potential opportunities and get specific recommendations that help you to keep your PPC accounts moving towards

If you haven’t integrated digital PR into your link building strategy, you’re overlooking a tremendous opportunity to gain a competitive…

What Is Googlebot? Googlebot serves as the web crawler employed by Google to collect the necessary information and construct a…

Over six months have passed since the launch of ChatGPT by OpenAI, marking a significant milestone in the AI landscape….

What is Broken Link Building? Broken link building in SEO involves the identification of inactive or non-functional links on external…

Charities and nonprofits increasingly rely on search engine optimisation (SEO) to enhance their fundraising efforts. SEO involves optimising websites and…

SEO is a vital process that aims to enhance your website’s visibility on popular search engines like Google. By optimising…

Exploring the Concept of External Links An external link is a connection between two domains. It involves a link on…

By implementing effective SEO strategies for your Airbnb listings, you can significantly enhance their visibility in search engine results. This…

We understand that marketing professionals and executives often attend industry events for various reasons: Stay updated on industry trends Explore…

The first step towards understanding the SEO procurement process is to identify your organisation’s specific SEO needs and objectives. Determine…